Falguni Shane Peacock returns to New York Fashion Week after 8-year hiatus
15 May 2023, Mumbai
Falguni Peacock and Shane Peacock, renowned fashion designers, are poised to make a grand comeback to the New York Fashion Week in September. After a brief hiatus from showcasing on the New York runways since 2015, the eponymous brand, Falguni Shane Peacock, is ready to make a resounding statement once again, as reported in Women’s Wear Daily.
Over the past 18 years, Falguni Shane Peacock has established a global reputation, with their collections selling out rapidly, including a notable success at London Fashion Week where they debuted and made a significant impact. While building their international acclaim, the Peacocks deliberately shifted their focus to strengthen their Indian roots and expand their presence in the couture and bridal markets within India.
Recognizing the enormous potential of the Indian bridal industry, which was estimated to be worth around $50 billion in 2017 with an impressive annual growth rate of 25 to 30 percent, the designers strategically chose to tap into this vast market. The allure of luxury Indian bridal outfits, with price tags ranging from $1,000 to a staggering $25,000, has captivated brides and their families. KPMG estimates that an average Indian is willing to spend up to one-fifth of their lifetime wealth on a wedding.
Falguni Shane Peacock attributes their success in the bridal market to their fusion of modern silhouettes with traditional Indian cultural elements. By showcasing intricate artisanal handcrafted work combined with a contemporary twist, the brand has garnered attention not only in India but also among diaspora Indians globally, including those residing in the United States.
To mark their official comeback announcement, Falguni Shane Peacock hosted an exclusive afternoon tea at Bergdorf Goodman, inviting influential members of the South Asian press, fashion influencers, and industry insiders. The event was met with great enthusiasm, as attendees eagerly welcomed the designers back into the international fashion scene.
