Goa to host beach fashion

India Beach Fashion Week will be held in Goa, January 21 to 22, 2023.The fashion event will present a wide array of resort and swimwear from designers hailing from across India.

Run as both a business-to-business and a business-to-customer event, the fashion week aims to bring together designers, brands, creatives, and exhibitors in the beach, resort, and travel destination wear categories to network and showcase their latest collections while increasing brand awareness among the general public.

The event is designed to go beyond fashion and build a large-scale platform for lifestyle tourism around Goa. The fashion week will harness the popularity and gravitas of participating designers to promote beach and resort lifestyle and entertainment as well as travel destinations in Goa to boost tourism in the area.

At one time resort wear was limited to inter-season, capsule collections.The market was always small and niche, with well-seasoned travelers supplementing their vacation wardrobes with pieces from their trips abroad. It is now a full-fledged industry, the sole focus of many brands and designers, and available all year round.

Goa has always attracted its fair share of international hippies, hipsters, and luxury seekers. Today it’s evolved into one of the hottest destinations for domestic tourists looking to plan getaways over long weekends. It’s no longer limited to the seasonal visits of foreign visitors and has become a year-round destination.