Good Earth launches new collection in collaboration with Kishmish

04 July 2022, Mumbai:

Fashion and lifestyle brand Good Earth has launched its latest collection at its Khan Market store in New Delhi in collaboration with women’s wear brand Kismish. The collective between Good Earth and Kishmiss boasts of a color palette of navy blue, red, white, and neutral. Garments in the collection have been designed to be mixed and matched to create minimalistic and sustainable wardrobe. The slow fashion range of handloom textile dresses has been created in collaboration with artisans across India.

The collection uses fabrics scraps from past collections to reduce textile waste and create unique garments. It uses offcuts to create patchwork trims and cuffs for its ‘Potla Potli’ project.

Launched by Rekha Bhatia and Nikki Kalia in Mumbai, Kishmish aims to create simple, comfortable handloom clothing. The brand is known for its relaxed silhouettes, use of heritage craft techniques.