H&M to join Influencer-based social commerce platform 'Trell'

7th August 2021, Mumbai:

Fast-fashion retailer H&M is likely to join the influencer-based social commerce platform Trell to reach more shoppers in the country. The retailer could start using influencers to sell its affordable fashion and accessories on the platform.

A, homegrown short video app Trell pivoted as a lifestyle social commerce platform that enables content creators to upload short-form videos across categories such as beauty, fashion, wellness, health, travel, and gadgets, among others. Additionally, Trell also allows users to shop from its platform enabling influencer-led selling of various brands via Trell Shop. The feature was added in September 2020.

Its shopping platform for now is limited to beauty and personal care brands such as Maybelline, L’Oréal, Garnier, Plum and Bombay Shaving Company, among others.

Trell is, however, planning to expand social commerce into categories such as apparel, home care, and baby products, said Pulkit Agrawal, co-founder and CEO, Trell.

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