Inditex launches Bershka in India

 03 December 2022, Mumbai

Bershka is planning to open in India with a store in Bangalore. This is a youth brand belonging to the Spanish Inditex and is popular among youngsters for its bold, trendy fashion. Bershka is also popular for its nineties-themed fashion and for its collaborations with celebrities including Billie Eilish and Powerpuff Girls.

Inditex launched Bershka in 1998 and Bershka would be the third Inditex brand to enter India after Zara and Massimo Dutti. Zara’s sales in India jumped 61 percent and the Spanish brand posted a profit of Rs149 crores for the fiscal year 2022. That year Zara again turned profitable after a pandemic-induced loss of Rs 41 crores in the previous year when sales declined 28 per cent amid lockdowns and other Covid restrictions in various states in the country.

Zara is operated in India through a joint venture between Inditex Group and the Tata-owned Trent. There is another joint venture between the two groups for selling Massimo Dutti in India. Inditex Trent Retail India currently operates stores in Delhi, Mumbai, Bengaluru, Pune, Surat, Jaipur, Chandigarh, Chennai, Hyderabad, Kolkata, and Gurugram.

Zara has already introduced its beauty products in India this year amid a boom in the country’s beauty and cosmetics market.

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