Israeli fashion house, Eli Bitton, launches flagship store in New Delhi

 27 March 2023, Mumbai 

In a momentous event, Eli Bitton, the Israeli fashion house, has launched its flagship store in West Patel Nagar, New Delhi.

The brand's objective was to offer a range of contemporary apparel designs for women, including evening and casual wear, as well as leisure wear. The newly launched 'Brilliant Pop Collection' was among the display of the brand's most promising designs.

Having been in Israel for more than 30 years, the brand has been making efforts to establish its presence in India with unique designs and a range of size options for women. It is noteworthy that Eli Bitton is among the first designer labels to have a dedicated embroidery studio. The collection includes a variety of ready-to-wear, including embroidered evening gowns, mini dresses, lehengas, and other contemporary apparel.

The launch of Eli Bitton's flagship store in India is a significant step towards achieving its objective of offering unique designs and contemporary apparel options for women.

Despite the challenges of the pandemic, the brand expanded its design departments to cater to a more extensive audience, with considerable growth in sales observed in the casual-wear and leisure suit section.

Eli Bitton is now planning to open more outlets in India, particularly in Delhi, while maintaining the quality and exclusivity of its designs. With these expansion plans, the brand is set to become a significant player in the Indian fashion industry.

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