Challenging the supremacy of fast-fashion giants like H&M, Zara, and Forever21, Azorte, a premium clothing venture under Reliance Trends, helmed by Isha Ambani. Departing from the fast-fashion mould, Azorte showcases curated designer wear and indigenous labels.
New age
While Azorte already graced Mumbai and Pune, its maiden Gurugram store, situated within Airia Mall, Sector 68, is making waves with pioneering tech enhancements. Azorte's innovative spirit incorporates Artificial Intelligence, offering mobile checkout options, smart fitting rooms, and self-service kiosks.
The store boasts AI-powered fashion discovery stations, suggesting attire suitable for diverse body types, complemented by RFID screens guiding fashion choices based on skin tone and physique.
Reliance Retail has introduced illustrious luxury brands like Armani, Bulgari, and Burberry to India.
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