Narendra Kumar & Rajdeep Ranawat design for Amazon’s River

 29 October 2022, Mumbai:

Narendra Kumar and Rajdeep Ranawat have designed collections for the new edition of River.

Narendra Kumar’s line is contemporary, fuss-free, and artistic with geometric prints, wrap tops, and a mix of bright and pastel hues. Rajdeep Ranawat’s line is inspired by Rabari culture and features a plethora of red hues and ethnic style aesthetics. The collection is inspired by Rajasthan’s Havelis and traditional motifs.

River is Amazon Fashion’s clothing line. River aims at offering shoppers clothing designed by celebrated names in fashion at more affordable prices. River offers kurta sets, and garments including dresses, jumpsuits, tops, and trousers.

The collection is also marketed as size inclusive as it features a wider array of sizes than many brands. This season’s River line features a total of 88 styles and covers both ethnic and fusion wear categories.

Rajdeep Ranawat graduated from the National Institute of Fashion Technology (NIFT) in 2000 and launched his brand label in 2004. The embellishments and embroideries use exquisite materials in terms of silk and metallic threads, beads, pearls, sequins, and Swarovski elements.

Designer Narendra Kumar is a trailblazer in men’s wear fashion. He has been an image and brand consultant to some of the biggest textile and fashion brands.

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