Pero, brand from Rajasthan launches in Italy

28 September 2022, Mumbai:

Pero is showcasing its collections all over the world. The sustainable fashion brand recently completed a collection showcase in the US and has launched in Italy. Teasers of the collection in the US hinted at bright hues and vintage-style floral inspirations. The Italian showcase runs until October 20 and promotes the brand to the Italian market, where Pero already has a strong foothold through multi-brand women’s wear boutiques. From September 29 to October 4, 2022, Pero will present its upcoming collection in France.

Pero is expanding its international distribution network through multi-brand boutiques. Pero is a brand from Rajasthan, India.

Pero is known for its vibrant use of colour, whimsical layering, and blend of traditional Indian and global aesthetics manufactured with sustainable techniques. The characteristic of the brand lies in the weaving process, where fabric and materials transfer from the hands of one artisan to another, bringing alive the Indian culture of handcrafting and designing pieces that are different. Pero reinvents classical styles to contemporary buyer’s aesthetics; its sensitivities evoke an impeccable statement in daily dressing. The brand has worked with craftspeople to develop a style of crochet which can be used to join together scraps of fabric. The mix of crochet and panels of fabric creates intricate patterns in the brand’s signature bright color palette.

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