RI Ritu Kumar’s new collection blends modern beauty with traditional designs

16 May 2022, Mumbai:

Tilted ‘Spring in the City, the Spring/Summer 2022 by Ri Ritu Kumar recounts an exciting tale of tailored designs and blends modern beauty with traditional designs.

The ready-to-wear collection reflects the essence of an urban Indian woman through alluring prints, tasteful colors, and intricate craftsmanship on soft silk fabrics.

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The collection echoes the wardrobe choices of the new-age bride. It underscores the message to cherish the good in our lives.

Designer Ritu Kumar started her eponymous brand in 1969. Over the years, the brand has gained a huge following amongst Bollywood ‘It girls’ and style icons including Tara Sutaria, Priyanka Chopra, etc.

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The brand is renowned for its distinctive use of colors, quality of fabrics, intricate embroideries, and a gloriously rich Indian aesthetic.

Since the company was built on the patronage of craftspeople, it has created significant employment opportunities in underdeveloped areas. Over the years it has patronized several organizations working in these areas and helped in developing skills and taking them to the market.

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