Synk set to revolutionize South Indian fashion with 50 new stores
Synk, the upscale men's shirt brand, aims to fortify its footprint in South India, unveiling plans to launch 50 new stores in the next six months.
Focusing on Kerala and Tamil Nadu, where the brand currently operates 50 stores, CEO Abdul Latheef Irfan emphasizes Synk's commitment to quality and affordability, challenging the industry's price-quality disparity.
The brand, under Deluxe Group, advocates for paying for quality rather than the brand, aiming to redefine fashion standards.
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