US-based fashion house Rzler to launch new luxury lifestyle brand in India
US-based fashion house Rzler LLC is launching its new luxury lifestyle brand, Rzler in India, blending American style with global sophistication. The brand's first flagship perfume boutique opened this week on JM Road in Pune, placing it among the world's most prestigious luxury brands in one of the city's most vibrant areas.
The Pune store is the first of ten Rzler boutiques planned for major Indian cities, including Mumbai, Delhi, and Bengaluru. Each location will offer a luxurious and immersive shopping experience, reflecting the brand's commitment to elegance and sophistication.
Inspired by the contemporary slang ‘rizzler,’ used by Gen Z and Millennials to describe someone with charisma and effortless style ("riz"), RZLER aims to bridge modern culture and timeless luxury. This launch marks the beginning of the company's global expansion, setting the stage for a new era of refined elegance.
Rzler perfumes are also available online through its website (www.perfume.rzler.com), with plans to expand its digital presence on major e-commerce platforms like Amazon India, Flipkart, and Nykaa. Embracing the trend of quick commerce, Rzler also intends to partner with Q-commerce platforms such as Zepto, Blinkit, and Flipkart Minutes, ensuring its scents are easily accessible across India.
A next-generation luxury lifestyle brand founded by US tech entrepreneur Jason Averill, Rzler built on charisma, individuality, and refined design. Rzler offers perfumes, fashion, and leather goods for the modern tastemaker. A subsidiary of Rzler LLC, the brand operates in India through Rzler India.
