Amazon sees higher traffic across all categories

Since the last week, Amazon is seeing increased traffic across all categories, notes Amit Agarwal, Country Head. Easing of lockdowns has helped the e-commerce company boost sales though the company does not expect overall sales to grow due to the broader stress in the economy.

Also, the company does not expect a ‘dramatic’ change in consumption behavior in the next couple of weeks though traffic on its platform continues to be robust. Larger states in Maharashtra and Karnataka have allowed e-commerce companies to operate over the last 10 days, which would help them navigate logistical hurdles as well restart operations, says Agarwal.

He urged the government to allow home deliveries on both e-commerce platforms and local stores as online delivery is one of the safest ways to buy goods. Amazon has set up around 50,000 local stores on the platform. The company has also vaccinated 100,000 frontline associates, employees, and their dependents. It continues to see higher demand for essentials, besides electronics and other necessary products for working from home.