Brands-To-Retail

All Stories

Brands-To-Retail 24-10-10

R|Elan Fabrics 2.0 collaborates with Heumn to launch new collection at LFW X FDCI

Reliance Industries’ R|Elan Fabrics 2.0 plans to launch a unique collection during the Lakme Fashion Week X FDCI on Oct 11, 2024.

To be launched in collaboration with the ready-to-wear homegrown label Huemn, the collection merges the brand’s distinctive design philosophy with R|Elan's state-of-the-art fabric technology.

Combining creativity and innovation, the R|Elan x Huemn collection adopts eco-friendly fabrics made from PET bottles like the R|Elan GreenGold, and also R|Elan Kooltex .

The collection will showcase Huenm’s signature elements—hand-drawn prints, bold statement pieces, inclusive fits, and meticulously handcrafted textures and surfaces. It will also feature handcrafted embroideries that pay tribute to traditional Indian craftsmanship.

A standout feature of this collection is its unique blend of advanced materials and intricate textures that help create garments elevating the visual and tactile experience. A mix of style, sustainability, and comfort, these garments come with a finish that enhances both their form and function.

Pranav Misra, Co-Founder and Creative Director of HUEMN, states, a dynamic union of creative vision and technological innovation, the Huemn X R-Elan collaboration is poised to inspire consumers to rethink fashion.

Hemant D. Sharma, Sector Head – Polyester, Reliance Industries, adds, the collaboration is a perfect example of how R|Elan’s advanced fabric technology’s performance and sustainability creates a one of a kind experience.

Brands-To-Retail 24-10-10

Jockey launches first athleisure EBO in Kochi

An iconic brand known for its comfort and quality, Jockey has launched its debut athleisure store in India.

Located in Lulu Mall, Kochi, the EBO offers a dedicated retail experience focusing exclusively on the brand’s popular athleisure range. It caters to the customers’ demand for comfortable, stylish, and functional apparel that can be worn for both active and casual settings.

Featuring a modern layout, new Jockey Athleisure store offers the brand’s latest collection of performance-driven activewear, casual loungewear and accessories for men, women, and young adults. The range includes t-shirts, joggers, leggings, sports bras, hoodies, and track pants, all designed to transition seamlessly from workouts to everyday activities.

Crafted with high-quality fabrics, each item in this collection blends functionality with fashion to meet the needs of a dynamic lifestyle.

Brands-To-Retail 24-10-10

Jockey launches first athleisure EBO in Kochi

Libas achieves Rs 500 crore revenues in FY24

Marking a significant achievement in its growth journey, a prominent player in India’s ethnic wear market, Libas crossed the milestone of achieving Rs 500 crore revenues in FY24. To further strengthen its brand presence, the brand appointed Bollywood actress Kiara Advani as its brand ambassador, with an aim to leverage the expanding potential of India’s organised apparel sector.
Founded by Zivore Apparel, Libas has been operating on a bootstrapped model since its inception, steadily building a strong online presence on platforms like Flipkart and Myntra. The brand has also expanded offline, with 13 exclusive brand outlets (EBOs) and placements in over 400 large-format stores such as Lifestyle and Shoppers Stop.
Sidhant Keshwani, who took over the reins of the brand in 2013 as its CEO is determined to modernise the brand. Keshwani led the brand’s growth into the e-commerce sector by launching its online retail platform. Under his leadership, Libas achieved a 100 per cent Y-o-Y revenue rise to reach Rs 600 crore within eight years.
In May 2024, Libas raised Rs 150 crore from IAF Series 5, managed by ICICI Venture. The brand plans to use this capital to expand its omnichannel presence, increase offline retail footprint, and enhance marketing and technology capabilities. Last year, the brand’s investments in technology for its website and supply chain management led to Libas experiencing around, 60 per cent growth, notes Keswani.
Looking ahead, as the market continues to evolve and mature, India will witness the rise of several new remarkable companies in the next decade, he predicts.

Brands-To-Retail 24-10-07

Libas achieves Rs 500 crore revenues in FY24

Being Human launches second UAE store in Sharjah

The success of its maiden outlet at City Centre Diera has inspired Being Human Clothing to launch its second store in the UAE at Sharjah.

Offering a wide range of stylish yet sustainable clothing options, the new store aims to not only enhance customers’ shopping experience but also promote mindful consumption for a more compassionate and equitable world

Featuring a modern design, the new store offers a wide choice of casual wear clothing options. It helps the brand empower today’s youth to embrace a more conscious and positive future, says Vivek Sandhwar, COO, Being Human Clothing.

An ideal market for the brand, Sharjah upholds its unique blend of fashion and purpose, adds
Bipin Mulani, Director, Top Brands LLC, master franchise for Being Human Clothing in the region.

Founded by Bollywood star Salman Khan, Being Human Clothing is known for its promotion of ‘Conscious Fashion’ through trendy apparels for both men and women.

Launched under the Being Human – The Salman Khan Foundation in 2012, the brand supports a range of educational and healthcare initiatives for underprivileged communities. Currently present in 15 countries, it offers customers an opportunity to not only look good but also contribute to meaningful social causes, staying true to its vision of blending fashion with philanthropy.

Brands-To-Retail 24-10-04

Being Human launches second UAE store in Sharjah

Peter England embarks on East India expansion with a store in Odisha

India’s leading menswear brand from Aditya Birla Fashion and Retail. Peter England expanded its footprint in East India by launching its latest flagship store in Odisha.

Located in Kharvela Nagar, Bhubaneswar, this 1,700-sq-ft store offers an unparalleled shopping experience to fashion-forward men in Odisha. It highlights the brand’s commitment to cater to the growing demands for high-quality affordable menswear in Odisha. By offering customers an access to brand’s celebrated fashion collection, the store reinforces Peter England’s leadership position in the Indian menswear market.

Besides its Gentlemen’s League Collection, the store also showcases the brand’s Yacht Club Collection designed for customers embracing the refined, smart yacht lifestyle. Besides, it also launches the Zodiac Collection, featuring an exclusive range of top wear inspired by the 12 zodiac signs.

Anil S Kumar, Chief Operating Officer, Peter England, says, offering the best of Peter England’s collections till date, the store ensures an immersive shopping experience for the brand’s customers. It also resonates with the fashion sensibilities of the region’s modern, discerning consumers, he adds.

The store launched with several exclusive opening offers, providing customers with an opportunity to add the finest Peter England styles to their wardrobes.

Brands-To-Retail 24-10-10

Peter England embarks on East India expansion with a store in Odisha

Celebrity-led apparel brands in India, a mixed bag of success

From Bollywood to the wardrobe, celebrity-led apparel brands have become a significant part of the Indian fashion landscape. But how far have these ventures truly succeeded? The allure of celebrity-endorsed products is undeniable, and India, with its star-struck culture, is fertile ground for such ventures. Celebrities leverage their fame and influence to launch brands that reflect their personal style, often targeting their fan base. While some have achieved remarkable success, others have struggled to find their footing.

The success formula…
While many celebs have launched their brands from time to time; from Salman Khan’s Being Human to Hrithik Roshan’s HRX not all have tasted success.
HRX by Hrithik Roshan for example is a success story. This activewear brand, co-founded by Hrithik Roshan, has become a major player in the Indian sportswear market. Its success can be attributed to several factors. First its authenticity as Hrithik's own fitness journey resonates with the brand's message, fostering trust and credibility. Quality and affordability is another plus as HRX offers a good balance of quality products at competitive prices.
The strategic partnerships as its collaborations with Myntra and other platforms have expanded its reach.

Ed-a-Mamma by Alia Bhatt is another such success. This conscious clothing brand for children, founded by actress Alia Bhatt, has seen rapid growth.
What has worked for Ed-a-Mamma is that it focuses on sustainability and ethical production, appealing to environmentally conscious parents. Alia's popularity, especially among young mothers, has driven brand awareness and sales. What’s more Reliance Retail's acquisition of a majority stake has in the brand provided it with significant resources and growth potential.

… some went wrong
Even as there are success stories there are some that have not been able to click. Wrogn by Virat Kohli for example, this youth fashion brand, despite initial hype, has faced seen its revenues drop. The reason is perhaps Wrogn's offerings haven't stood out in a crowded market, struggling to establish a unique identity. Also, the rapid expansion of celebrity-led brands has increased competition, making it harder to capture market share.
Similarly Being Human by Salman Khan an early starter, while initially successful, this brand has faced challenges in recent years. One reason is, the brand's presence across numerous categories has diluted its focus and impact.
The brand's association with Salman Khan, while initially a strength, has also become a vulnerability due to his controversial public image.

Shahid Kapoor’s Skult is another example of celeb brands not always working. This athleisure brand, launched in partnership with abof.com, ultimately failed to make a mark. One reason is its exclusive tie-up with abof.com restricted its accessibility and visibility. What’s more, Skult struggled to differentiate itself from other athleisure brands, including HRX.

Anushka Sharma’s Nush, a women's clothing line, focusing on comfort and affordability, had a relatively short lifespan. Nush faced stiff competition from established players in the affordable fashion segment. And the brand's marketing efforts were not as impactful as those of its competitors.

Rheson, the high-street fashion brand, launched by Sonam and Rhea Kapoor, initially generated excitement but ultimately fizzled out. One reason is its pricing strategy. Rheson's pricing, while aiming for accessibility, may have been perceived as too high for its target audience. Moreover, the brand's offerings lacked a cohesive style and failed to establish a strong identity.

Key takeaways
The success and failure of these brands do outline certain points for others who will follow.

Authenticity is crucial: Successful celebrity brands are built on a genuine connection between the celebrity and the brand's values.

Quality and affordability matter: Consumers are discerning and demand value for their money, even from celebrity-backed brands.

Strategic partnerships are essential: Collaborations with established players can provide access to wider markets and resources.

Building a strong brand identity is key: A unique brand identity helps differentiate the brand in a competitive market.

Adaptability is vital: The ability to adapt to changing market trends and consumer preferences is crucial for sustained success.

Thus the success of celebrity-led apparel brands in India is not solely dependent on the star power attached to them. A combination of factors, including authenticity, quality, strategic partnerships, and a strong brand identity, are crucial for long-term success in this dynamic market.

Brands-To-Retail 24-10-07

Celebrity-led apparel brands in India, a mixed bag of success

Uniqlo’s successful India business marked by strong growth and meticulous strategy

Japanese company Fast Retailing’s flagship brand Uniqlo, entered India relatively late in 2019, yet its ambitions are sky-high. Tadashi Yanai, the visionary founder and CEO of Fast Retailing, has declared, "We aim to become the number one apparel brand in India." This bold statement is backed by a meticulous strategy, a deep understanding of the Indian consumer, and a focus on quality, innovation, and sustainability.

Yanai's journey, from inheriting a small clothing chain to building a global retail empire, is a testament to his relentless pursuit of excellence. His unwavering commitment to customer satisfaction, quality, and innovation has propelled Uniqlo to become a household name, with over 2,495 stores worldwide. Uniqlo's entry into the Indian market in 2019, marked a significant milestone in the brand's global expansion. The brand aims to leverage India's vast consumer base and growing appetite for high-quality, functional apparel.

Uniqlo's India focus
Yanai emphasizes the importance of understanding the local market before entering it. He poses three fundamental questions for any international venture:

Who are you and what differentiates you?
What have you done so far for the world?
What can you contribute to the country you are working in?
Uniqlo's India strategy is anchored in a three-pronged approach:

Expanding store network: Uniqlo currently operates 13 brick-and-mortar stores across India, with plans for further expansion. The brand's first highway store in Zirakpur signals its intent to reach a wider audience. The brand is also expanding its reach through e-commerce, delivering to 17,000 pin codes across the country.

Growing production base: Uniqlo is committed to strengthening its production capabilities in India. This includes collaborating with local manufacturers and suppliers to ensure efficient and sustainable production.

Providing opportunities for local talent: Uniqlo is dedicated to nurturing local talent and fostering a culture of innovation. The brand offers various training and development programs to empower its employees and contribute to the growth of the Indian retail industry.

Uniqlo's focus on customer-centricity and quality has resonated well with Indian consumers. The brand's LifeWear concept, which emphasizes simplicity, functionality, and comfort, has been particularly well-received. Yukihiro Katsuta, Head of Global Research and Development at Uniqlo, explains, "Most of Yanai's ideas over the past 40 years have come from a simple question of how he can make customers happy."

One example of Uniqlo's commitment to customer satisfaction is the development of the Souffle Yarn collection. For years, customers complained about their sweaters being itchy, even those made from high-quality materials like cashmere. Uniqlo took this feedback seriously and spent two years researching and developing a new yarn that was soft and non-itchy. The Souffle Yarn collection, launched in 2019, was a direct result of this customer-centric approach.

Uniqlo's financial performance in India is impressive. In FY24, the company reported a 31 per cent rise in turnover, with operating revenue increasing from Rs 621.8 crore in FY23 to Rs 814.85 crore in FY24. Net profit also saw a 25 per cent increase, from Rs 68.3 crore in FY23 to Rs 85.31 crore in FY24.

Table: Uniqlo India Financial Performance

Financial Year	Turnover (Rs Crore)	Net Profit (Rs Crore)
FY23	621.8	68.3
FY24	814.85	85.31

“Our strategy in India has been threefold - one, to expand our store network; two, to grow our production base, and three, to provide opportunities to help local talent grow," says former Uniqlo India CEO Tomohiko Sei. He goes on to say, "We continue to see excellent market opportunities in India, given the fact that Indian people have shown a strong preference for functional and high-quality products, which are an essential part of our brand."
Uniqlo's focus on quality is unwavering. Yanai believes that clothing is more than just fashion; it's a fundamental human need. He emphasizes the importance of LifeWear, clothing that provides comfort and confidence, regardless of trends. Uniqlo's commitment to quality is evident in its products, which are known for their durability, functionality, and timeless design.

Innovation Push

Uniqlo is not just a fashion company; it's a technology company. Yanai is passionate about innovation and believes that technology can revolutionize the textile industry. Uniqlo has a strategic partnership with Toray Industries, a leading material manufacturer, to develop innovative fabrics and technologies.
Some of Uniqlo's signature technologies, such as Heattech, AIRism, and Ultra-Light Down, were born out of this collaboration.

What’s more, sustainability is a core value for Uniqlo. The company is committed to reducing its environmental impact and promoting sustainable practices throughout its supply chain. Add to it, Uniqlo's Re.Uniqlo Studios offer services to repair, reuse, remake, or recycle clothes, encouraging consumers to extend the life of their garments.

The Road Ahead
As Uniqlo completes 40 years, Yanai has announced his next big vision: "The Fourth Frontier: Challenge, Take Action, Achieve." This vision outlines Uniqlo's ambition to become a truly global brand, with India playing a key role in its growth.
Yanai has set an ambitious target of achieving group revenue of ¥5 trillion within a few years and then doubling it to ¥10 trillion. He believes that this is achievable with a continued focus on innovation, quality, and customer satisfaction.

Uniqlo's India entry is a story of ambition, strategy, and a deep understanding of the local market. The brand's focus on quality, innovation, and sustainability, coupled with its customer-centric approach, has resonated well with Indian consumers. With a strong financial performance and a clear vision for the future, Uniqlo is well-positioned to achieve its goal of becoming the number one apparel brand in India. As Yanai puts it, "We may or may not be successful in impressing ustomers always. But the mindset should always be to impress customers."

Brands-To-Retail 24-10-04

Uniqlo’s successful India business marked by strong growth and meticulous strategy

Relaxo Footwear to launch debut range of flip flops in The Philippines

India’s largest footwear manufacturer, Relaxo Footwear aims to make its debut in The Philippines with the launch of its iconic flip flops in this market. The brand currently operates in the Visayas and Mindanao markets.

For the last four decades, Relaxo flips flops have been renowned for their high quality and trust. Also known for their longevity and comfort, these flips flops are preferred by customers seeking durable footwear.

Ritesh Dua, Executive Vice President, Relaxo Footwears, says, the launch of these flip flops in Philippines showcases the brand’s dedication to deliver superior footwear solutions globally. The expansion enables Relaxo Footwear to introduce its gold-standard products in the Philippines market. The flip flops resonate with Filipino consumers seeking quality footwear at affordable prices, adds Dua.

Relaxo flip flops entry into the Philippines market reaffirms the company’s mission to offer premium footwear solutions worldwide, underscoring its commitment to innovation, quality, and customer satisfaction.

Brands-To-Retail 24-10-08

Anita Dongre collaborates with Barbie for a special Diwali doll

Indian designer Anita Dongre has collaborated with world renowned toy brand Barbie to design a special doll for the Diwali season, one of the India’s most significant celebrations.
Highlighting the rich cultural heritage of India, the ‘Diwali Barbie’ doll is dressed in a Moonlight Bloom set, featuring a traditional choli top, a flower adorned Koti vest and a lehenga skirt embellished with floral motifs like dahlias, jasmine, and lotus flowers. The doll also adorns traditional Indian accessories such as golden bangles, glittering earrings and a bindi with its packaging further enhancing the Diwali spirit.
Expressing her admiration for Barbie as a fashion icon, Dongre notes, representing fearlessness, ambition, and aspiration, the toy brand empowers women to follow their dreams. Designing a doll for this label was a meaningful experience, as both brands share a common vision to encourage women to celebrate their individuality and heritage, she emphasises.
Krista Berger, Senior Vice President - Barbie and Global Head –Dolls, Mattel, explains, much like Barbie herself, Dongre’s label also stands as a symbol of women’s empowerment and representation. Focusing on the upcoming Diwali season, Barbie’s collaboration with Dongre, aligns perfectly with the brand’s mission to promote a multidimensional view of beauty and fashion.
A major fashion powerhouse from India, Dongre is known for her brand’s ethos of ‘Fashion for Good Rooted In Rajasthan.’ Her designs blend traditional Indian craftsmanship with contemporary aesthetics, drawing inspiration from Rajasthan’s vibrant and colorful culture.

Brands-To-Retail 24-10-05

Anita Dongre collaborates with Barbie for a special Diwali doll

Rare Rabbit to launch first EBO for kidswear in Ahmedabad

Apparel and lifestyle brand Rare Rabbit will open its first EBO for kidswear in Ahmedabad on Oct 5, 2024. Marking the brand’s continued expansion in Gujarat, this new store reinforces its growing presence in the region.
Located on the second floor of the Nexus One Mall, the store features a bright and modern design, with a sleek white interior accented by graphic patterns and curved furniture. The layout reflects the brand’s youthful energy, with graphic t-shirts, bold sweaters, pants, and streetwear-inspired separates, available in sizes for children of all ages. The new store by Rare Rabbit joins other popular brands in the mall, including Hidesign, Accessorize, Chumbak, Aldo, and United Colors of Benetton.
Expanding its brick-and-mortar network across India, Rare Rabbit launched several exclusive brand outlets in Rajahmundry, Andhra Pradesh and Jammu in late July. The brand also ventured into the footwear market by launching its sub-brand Rare’z to offer a line of sporty sneakers to complement its apparel collections.

Brands-To-Retail 24-10-03

Rare Rabbit to launch first EBO for kidswear in Ahmedabad

Azorte embarks on expansion spree, plans 10 new stores for the festive season

Positioned as India’s first tech-fashion brand, Azorte has embarked on an expansion spree with an aim to leverage the on-going festive spirit in the country.

The brand plans to open approximately 10 more stores across cities by this month-end. Over the last few days, the brand opened three new stores, two in Bengaluru and one in Guwahati. Its store openings reflect the brand’s dedication to meet customers’ evolving demands, offering a curated selection of high-fashion apparel, accessories and innovative tech-enhanced shopping experiences, says Hari Krishnan, General Manager-Head-VM, Azorte.

With the brand’s focus on technology, its stores prominently feature dynamic screens that reiterate the brand’s narrative while also adding an interactive edge to the consumers’ experience. Rather than just showcasing products, the brand’s visual merchandising is designed to tell stories, explains Krishnan. All of its displays are thoughtfully coordinated with the designers’ vision and help customers connect with global fashion trends through curated collections. These new stores carry forward the brand’s distinct identity by combining tech-led interfaces with vibrant store displays.

Brands-To-Retail 24-10-07

H&M launches new menswear collection

Swedish fashion giant H&M has launched its latest menswear collection titled, ‘Atelier.’

Offering a modern take on classic styles, including heritage and workwear elements, this debut Autumn/Winter 2024 collection features timeless outerwear and relaxed tailoring crafted from high-quality fabrics.

The collection is endorsed by Swedish actor Bill Skarsgård, who stars as the brand ambassador in the collection’s campaign donning standout pieces from the collection such as a shearling leather aviator jacket, relaxed trousers, a cream alpaca-blend sweater, and black boot.

Meticulously crafted for modern day needs, the collection honors menswear traditions with evolved designs that respond to the realities of daily life, balancing style and comfort, says Ana Hernández, Designer-Menswear, H&M.

Launched on Oct 3, the collection is available in select H&M stores worldwide and online. Its prices range from $19.99 for a mesh tank to $419 for the leather aviator jacket.

However, despite launching this new collection, H&M registered a decline in Q3 net sales due to unfavorable weather in June. The brand noted, it may not be able to meet its earnings target for the year.

Brands-To-Retail 24-10-04

Azorte to increase store count in Bengaluru

The men’s and women’s apparel and accessories retail chain by Reliance Retail, Azorte plans to increase its store count in Bengaluru to five by opening two new brick-and-mortar stores in the metro area.

Besides the two brick-and-mortar stores launched in Gujarat earlier this month, Azorte launched numerous offline stores this year in locations including Hyderabad, Delhi, Vadodara, and Bengaluru. Located in Jamnagar and Surat, the retailer’s new stores in Gujarat house its late summer and early autumn collection.

Azorte’s new autumn collection offers a wide range of denims, loose layers, streetwear inspired separates, and playful details. The retailer’s houses a wide selection of brands including Altheory, 7 Kids, and Svrnaa, etc. It also has a dedicated space for Reliance Retail’s multi-brand beauty retail chain Tira.

Established by Reliance Retail in 2022, Azorte opened its first brick-and-mortar store in Bengaluru. The retailer plans to launch around 250 stores in the next two to three years besides expanding its online operations.

Brands-To-Retail 24-10-01