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Kartik Aaryan joins Supersox as its new brand ambassador

Bollywood star Kartik Aaryan has teamed up with India’s leading premium sock brand, Supersox as the brand’s new ambassador. Known for his captivating charm, versatile acting, and effortless style, Kartik perfectly represents the blend of fashion, innovation, and comfort that Supersox embodies.

Known for ability to make both formal attire, like a sharp tuxedo, and casual street-style outfits look stylish, Aaryan is a popular fashion icon. His partnership with Supersox further emphasizes his focus on premium quality, sophistication, and a modern edge. Just as Aaryan is redefining Bollywood stardom, Supersox is redefining everyday essentials for consumers who value elegance, quality, and innovation.

With his unique ability to connect with people of all ages, Aaryan perfectly embodies the spirit of Supersox, says Harsh, Director, Supersox. Through this collaboration, the brand pushes  boundaries to showcase the individuality and aspirations expressed by everyday items.

Catering to India’s evolving fashion preferences, Supersox is transforming the socks market in the country.  It uses unique materials like naturally antibacterial bamboo, combined with trendy patterns and high-quality designs to make its socks. The brand delivers exceptional quality and a touch of elegance in every pair, offering a wide range of socks for all age groups, ensuring both style and comfort.

Through this partnership, Supersox continues to cater to India's premium market while raising the standards of functional fashion. The collaboration signifies a shared commitment to pushing boundaries and making everyday wearables a celebration of personal style and innovation.

 

Kartik Aaryan joins Supersox as its new brand ambassador

Ludic partners CSK for the 2025 and 2026 IPL seasons

Partnering with the Indian Premier League (IPL) team, Chennai Super Kings (CSK), footwear brand Ludic has become their official footwear partner for the 2025 and 2026 seasons.

The brand has also launched a special CSK-inspired footwear collection comprising sneakers and sliders to celebrate this collection.

Through this partnership, Ludic aims to broaden its national reach by leveraging CSK's large and dedicated fan base. The brand plans to establish exclusive kiosks at all of CSK's home games at Chepauk Stadium to enhance fan engagement.

Ishit Jethwa, Founder, Ludic, states, an iconic franchise, CSK makes this collaboration a significant step in the brand's expansion. Established with aim to cater to the needs of young aspiring India, the partnership provides the brand with the required national exposure.

The collaboration aims to launch multiple products along with a series of engaging activities across online and offline platforms throughout the year.

The CSK collection is available for purchase on Ludic's website, various e-commerce platforms, and CSK's official online store.

Ludic partners CSK for the 2025 and 2026 IPL seasons

Amazon-backed Prologis to invest $500 million in India’s warehousing market by 2026

US-based Prologis Inc, the world’s largest warehouse owner, plans to invest $500 million in India by 2026 to expand its warehousing portfolio. The company may double its investment within seven years, said chief investment officer Joseph Ghazal.

Prologis, which counts Amazon as its biggest client, aims to build and lease warehousing parks while also developing build-to-suit facilities. It plans to establish a presence in Delhi, Mumbai, Pune, Bengaluru, and Chennai. The company has already acquired three land parcels 200 acres in Sriperumbudur near Chennai, 40 acres in Hosur, and 30 acres in Hoskote in partnership with RMZ Corp.

Ghazal highlighted India's economic growth, regulatory support, and increasing consumption as key factors driving Prologis expansion. He noted that the Grade A warehousing market remains underserved, presenting significant growth opportunities.

Prologis entered India in 2023 after shelving earlier plans due to the 2008 financial crisis. The company manages a global portfolio of 1.3 billion square feet with $198 billion in assets.

Construction is underway at Sriperumbudur and Hoskote, with work set to begin at Hosur, said Vineet Sekhsaria, head of India, Prologis. The firm is open to partnerships to scale up operations.

Prologis will compete with Indospace, Blackstone-owned Horizon Industrial Parks, and ESR India. Experts see its entry as a major boost to India’s warehousing sector.

Amazon-backed Prologis to invest $500 million in India’s warehousing market by 2026

Arrow evolves brand identity with expansion into non-formal categories

A long-established leader in men's formal wear since 1851, Arrow is evolving its brand identity by expanding into non-formal categories, transforming from a primarily formal wear brand to a comprehensive lifestyle brand catering to diverse menswear needs.

Arrow's heritage is built on pioneering innovations, including the detachable collar, smart shirts, and anti-odor technology. This commitment to innovation continues with flagship products like the Auto-Press shirt, a wrinkle-free, non-iron shirt known for its performance and convenience.

The brand’s recently introduced Auto-Press Flex shirt combines wrinkle-free technology with stretch, overcoming the technical challenge of integrating stretch into high-temperature baking processes, explains AnandAiyer, CEO.  Arrow also offers trousers with the Auto Flex waistband for enhanced comfort and flexibility, and its Auto-Press 4.0 shirts represent the next generation of wrinkle-free technology.

While maintaining its dominance in formal wear, Arrow continues to also focus on menswear/ Currently, the brand does not plan to expand into women's or children's wear, states Aiyer Arrow's extensive distribution network includes exclusive brand outlets, department stores, multi-brand outlets, and thousands of touchpoints nationwide, ensuring omnichannel accessibility while maintaining a premium brand image.

Committed to consistent growth, Arrow plans to open 20 to 30 new stores annually. The brand plans to accelerate its expansion by opening over 40 new stores next year, adds Aiyer. This strategic growth and innovation will solidify Arrow's position as a leading menswear lifestyle brand.

Arrow evolves brand identity with expansion into non-formal categories

Bonkers Corner to establish new Rs 60-crore facility in Maharashtra

A streetwear brand launched in 2020, Bonkers Corner plans to invest Rs 60 crore to establish a new sustainable manufacturing facility in Murbad, Maharashtra.

Expected to be operational within the next two years, the new manufacturing unit will span a across 600,000 sq ft.

Occupying 200,000 sq ft, the current manufacturing facility produces 200,000 pieces per month. The new faculty will increase this capacity to 400,000 pieces per month, states Shubam Gupta, Founder.

In addition to its online presence, Bonkers Corner also plans to invest an additional ₹40 crore to support its offline expansion plans.

The brand currently operates 13 stores – three in Pune, three in Mumbai, and one each in Guwahati, Ahmedabad, Surat, Hyderabad, Bangalore, Indore, and Lucknow. It plans to open 15 new stores in the upcoming fiscal year, focusing on North India.

All of the brand's stores are company-owned and company-operated. Its average store size ranges from 2,500 to 3,000 sq ft, and the capital expenditure (CAPEX) required to open one store is Rs 2.5 crore, explains Gupta.

Currently, the brand's direct-to-consumer (D2C) website accounts for 60 percent of its revenue, marketplaces contribute 10 per cent, and retail stores generate the remaining 30 per cent.

Presently, the brand offers oversized t-shirts, bottom wear, and a premium collection. Moving forward, it plans to expand into new categories, including women's wear, such as dresses, shirts, and denim, adds Gupta.

Currently, bottom wear accounts for 60 per cent of the brand's revenue, while t-shirts contribute the remaining 40 per cent.

Having experienced a 50 per cent Y-o-Y growth, Bonkers Corner has an EBITDA profitability of 16 per cent. The bootstrapped brand closed the last fiscal year with Rs 100 crore in revenue. This year, it plans to increase revenues to Rs 140 crore Rs 200 crore by the end of the next fiscal year.

Over the next two years, the brand also plans to expand internationally, starting with Dubai and Gulf countries, adds Gupta.

Bonkers Corner to establish new Rs 60-crore facility in Maharashtra

Shoppers opens inaugural store in Nagpur

A prominent fashion and beauty retailer, Shoppers Stop has expanded its retail presence in Maharashtra by opening its inaugural store in Nagpur.

Situated in the Civil Lines area, the new store will showcase over 500 fashion and beauty brands spanning diverse categories. It will also provide premium services, including beauty makeovers and personalized shopping experiences.

Kavindra Mishra, Managing Director and CEO, Shoppers Stop, states, with its rich cultural heritage and expanding economy, Nagpur was a logical choice for the brand’s expansion. This new store in the city is designed to offer a carefully selected range of fashion, beauty, and lifestyle products, enhanced by outstanding customer service and exclusive experiences.

This Shoppers Stop location will bring exclusive access to international brands such as Calvin Klein, Armani Exchange, Cerruti, Tommy Hilfiger, Guess, and Aldo to the Nagpur region.

Shoppers opens inaugural store in Nagpur

Mashroo expands with five new stores across India

Expanding its physical retail footprint, modern modest wear specialist, Mashroo has opened five new stores across India. Of these, four stores are located in Mumbai while the remaining one store is located in Hyderabad. This also brings the brand’s total storecount to nine across India. This expansion aims to make their premium modest fashion more accessible to both men and women.

The new Mashroo stores are located on Mohammad Ali Road, Jogeshwari Vaishali Nagar (Mashroo Man), Jogeshwari Vaishali Nagar (Mashroo Woman), and Mira Road in Mumbai, as well as in Abids, Hyderabad. These new locations join Mashroo’s existing stores in Byculla and Jogeshwari SV Road in Mumbai, Commercial Street in Bengaluru, and Tolichowki in Hyderabad, strengthening their presence in key fashion centers.

Mashroo’s recent expansion demonstrates the growing demand for modern, culturally inspired clothing, and the brand been at the forefront of reinventing modest fashion in India, says Junaid Khan, Co-founder and Chief - Designs, Mashroo. The brand delivers a seamless blend of elegance and everyday wear by fusing tradition with contemporary aesthetics, he adds.

Beyond India, Mashroo is also present in international markets such as the US, Canada, the UK, Australia, and Zimbabwe, with distribution operations in over 30 countries. The brand’s expansion reflects the increasing demand for modern modest wear, and these new store openings are designed to serve diverse communities while complementing their online presence.

Sutraa launches multi-brand shopping event in Raipur

Business-to-consumer fashion fair, Sutraa launched a multi-brand shopping event in Raipur on March 21, 2025. Launched at the Babylon International, the event aims to connect emerging brands with shoppers in the Chhattisgarh state capital.

Showcasing spring and summer women's fashion, the event will run until March 23, 2025.  It will focus on premium labels to highlight Indian design and entrepreneurship.

On March 28, Sutraa will move to Kolkata to host a shopping fair at the city's Royal Bengal Room City Centre - 1. The Kolkata event will feature a similar product selection to the Raipur edition, with several West Bengal labels scheduled to participate.

Sutraa has traveled to various cities this March, holding fashion fairs in Patna, Kanpur, Hyderabad, Vizag, and Nagpur. The event organizer, Sutraa Exhibitions organizes exhibitions across India to help local brands increase visibility and connect with new customer demographics.

Sutraa launches multi-brand shopping event in Raipur

Monte Carlo’s online revenues grow 126% as the brand transitions to Shopify Plus

India’s leading winter wear brand, Monte Carlo has boosted the online revenues by 126 per cent by transitioning to premium e-commerce platform, Shopify Plus.

For a seamless migration from Laravel in just months, Monte Carlo partnered with Mojito Labs. The move enabled the brand to enhance user experience, leading to its online business expanding to 11 per cent of the brand’s total sales and transactions increasing by 115 per cent within three months.

By leveraging Shopify’s built-in features, Monte Carlo improved checkout efficiency with one-page checkout, reducing cart abandonment. The platform’s AI-driven upselling tools allowed personalized recommendations, such as pairing winter caps with jackets, boosting average order value. Additionally, a prebuilt Shopify theme ensured a visually appealing, mobile-friendly design, while faster page load speeds enhanced customer satisfaction.

Monte Carlo also utilized Shopify’s cloud hosting, eliminating the need for AWS hosting and reducing operational costs. Since migrating, the site has maintained 100 per cent uptime, even during peak shopping periods.

To further enhance customer experience, Monte Carlo integrated apps from the Shopify App Store, such as Matrixify for data management, Flits for customer wishlists, and Retafy for loyalty program management. The brand also introduced a 10 per cent cashback pop-up notification, automatically applying discounts at checkout, simplifying the shopping process.

These enhancements led to a 493 per cent increase in returning customers, demonstrating improved engagement and customer loyalty. Additionally, Monte Carlo cut server costs in half, reallocating resources to innovation.

With a fast, stable, and conversion-optimized website, Monte Carlo is now exploring new digital innovations, including faster delivery, virtual fitting rooms, and AI-driven personalization, as it gears up for international expansion.

Monte Carlo’s online revenues grow 126% as the brand transitions to Shopify Plus

Nobero to launch 25 standalone stores across India by FY26

A ‘fashleisure’ brand under TMRW House of Brands, Nobero plans to launch 25 standalone stores throughout India by FY 2026.

Previously focused on online sales, the brand has now forayed into physical retail with the launch of its first exclusive brand outlet (EBO) at Sarath City Mall in Hyderabad. This will help the brand strengthen its position in India's expanding casualwear market, as the athleisure and travel-inspired fashion sector continues to grow.

The brand’s stores will act as experience centre for customers and serve as key platforms for launching new collections and gathering immediate customer feedback, says Karthik Venkat, Co-founder, Nobero.

A part of TMRW House of Brands' broader omnichannel strategy, this expansion has already resulted in over 30 store openings across its various brands in recent quarters. The brand is expanding rapidly across both online and in-store channels, states Prashanth Aluru, CEO and co-founder, TMRW House of Brands. By FY 2026, Nobero plans to launch over 125 stores across its portfolio, providing a smooth shopping experience for customers.

Founded in 2020, Nobero will concentrate on major metropolitan areas, targeting high-potential locations that complement its existing online presence. Through this omnichannel approach, the brand aims to capture a larger portion of India’s evolving fashion market.

Parnika India plans expansion in South and East India, aims for 160 crore revenues by FY26-end

Building on its existing presence in Maharashtra and Gujarat, Surat-based manufacturer and exporter of women's ethnic wear, Parnika India plans to expand into southern and eastern India The company also aims to increase its revenues to Rs 160 crore by the FY25-26-end.

Founded in 1984, Parnika India is engaged in creating a direct manufacturing-to-retail pipeline, emphasizing quality and innovation throughout its process.

Operating on a business-to-business (B2B) model, the company intends to increase both its market reach and production capacity, which currently exceeds 500,000 pieces per month. Parnika India also engages in social initiatives, with a focus on empowering women through employment and entrepreneurial opportunities, aiming for at least 50 per cent female staff. The company is committed to maintaining high-standards and strengthening leaderdship team to support aggressive growth plans, states Vishal Pacheriwal, Managing Director, Parnika India

To ensure efficient logistics and supply chain management, Parnika India partners with reliable logistics providers. They have invested in advanced inventory and distribution systems to streamline order management, shipping, and warehousing. The company also utilizes technology to track and manage operations across multiple locations, facilitating timely delivery and seamless supply chain management.

Parnika India plans expansion in South and East India, aims for 160 crore revenues by FY26-end

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