Leading footwear brand Bata has collaborated with Easyrewardz, a leading end-to-end CLM and loyalty solution provider in South Asia, to implement the company’s ‘ Zence’ CRM solution in the brand’s operations. The CRM solutions will help Bata enhance customer engagement and loyalty across its diverse brand portfolio.

Easyrewardz's Zence CRM stack will manage the entire customer base of Bata brands and labels including Bata, North Star, Power, etc. The solution will help Bata optimise its customer interactions, and offer personalised and attentive services to offer customsied services to its diverse customer base.

Easyrewardz will also establish a program microsite for Bata to offer personalized dashboards, referral capabilities, and the opportunity to unlock rewards. Geoffroy

Berthon, Global Customer Experience Director, says, Bata, Easyrewardz's end-to-end solutions will provide Bata with a comprehensive 360° view of customer profiles.

Soumya Chatterjee, CEO, Easyrewardz, adds the Zence CRM stack provides Bata International with advanced capabilities, offering a unified view of each customer across multiple locations.

Van Heusen's new Siliguri outlet, inaugurated by philanthropist Ravindra Jain and franchise owners, showcases a diverse range of premium clothing for men and women.
As India's top professional lifestyle brand, Van Heusen, with a 128-year legacy, solidifies its presence with over 400 stores nationwide.
Owned by Aditya Birla Fashion and Retail Limited, the conglomerate boasts a staggering Rs 12,418 crore revenue and 3,977 stores across India.

Hyderabad welcomes the latest addition to its fashion scene as Onitsuka Tiger unveils a chic outlet in Inorbit Mall.

The store showcases the brand's autumn/winter collection with a vibrant display of sneakers on one side and trendy clothing on the other.

Boasting a sleek open façade and a digital screen, the store provides a stylish backdrop for exploring Onitsuka Tiger's iconic offerings.

Since its 2017 debut in India, the brand has seamlessly blended Japanese aesthetics with high-performance sportswear.

Renowned for their distinct take on Indian fashion, designer duo Shantanu & Nikhil showcased their latest collection at the United Nations COP 28 Sustainable Fashion Summit 2023.

Titled, ‘Indra,’ the collection seamlessly interlaces the spiritual and environmental esteem and showcases the legendary drought assumed by a mythical energy, vritra and the celestial influences of rain, thunder and storm, and the raw texture of frozen ice caps.

The yarns and the textures used in the collection represent the various forms of water that are the melting ice caps and the flow of the river depicting the drapes. The metallic detailing depict thunderstorms ensures that plastic was not used in any form.

The earthy tones and distressed textures represent the severity of the drought, whereas the fluid drapes and the use of tassels are representative of the ebb and flow of water. We used refurbished metallic details, giving value to the crafts of India. The textures used in the silhouettes ensure that no machinery is used; it is all hand-crafted.

The whole collection is in white and uses handcrafted cotton-silk and cotton matka fabrics weaved in Benaras and South of India.

Celio India has launched a new collection in collaboration with the globally acclaimed manga series, ‘Demon Slayer.’

As per a Media Brief report, the collection offers individualised designs for the main characters including Tanjiro, Nezuko, Zenitsu, and Inosuk with a dedicated t-shirt showcasing their signature colors. The range is elevated by innovative prints and vibrant colors coupled with intricate embroidery techniques.

Comprising cord sets, hoodies and tees, the collection is tailored for young anime enthusiasts and the youth. It features the iconic checkered pattern highlighted by the unique shirt design, says Stanton Ambrose, Head-Marketing and PR.

To identify trending anime series and characters amongst Indian customers, Celio not only conducts a comprehensive study but also monitors and anticipates global trends likely to gain popularity in the Indian market. Its decisions are based on historical trends and insights from digital and social platforms. This helps the brand align their portfolio aligns with the preferences of our target audience.

Fast-fashion brand Snitch is set to make a significant mark on India's retail landscape with the infusion of Rs 110 crore from Singapore-based SWC Global and IvyCap Ventures in its latest Series A funding round. This financial boost marks a pivotal moment for Snitch, propelling its offline expansion plans and reinforcing its commitment to enhancing technical capabilities and talent acquisition.

Notably, this investment comes on the heels of Snitch's earlier success in securing funds from industry leaders such as Lenskart's Peyush Bansal and Boat's Aman Gupta, showcasing the brand's appeal and potential. The company's strategic foray into offline operations aligns seamlessly with its existing online platform, creating a formidable presence in the market, as emphasized by Siddharth Dungarwal, the Founder.

Snitch's ability to thrive in a challenging economic climate underscores the ingenuity of its business model and its profound understanding of consumer behavior, points out Tuck Lye Koh, Founding Partner at SWC Global. The brand's resilience and adaptability shine through, positioning it as a noteworthy player in the ever-evolving fashion landscape.

In a world where consumer habits are shifting towards more sustainable choices and new players are emerging, Snitch's trajectory in the fast-fashion realm appears promising. The future is indeed bright for Snitch as it not only navigates the dynamics of the industry but also caters to a consumer base increasingly conscious of the environmental impact of their fashion choices, adding a layer of significance to its innovative approach.

Ethnic wear brand Manyavar has launched a new campaign film featuring tollywood actor Ram Charan for its new wedding collection.

Launched under the banner of #TaiyaarHokarAiye, the film showcases brand ambassador Ram Charan, dressed in panchakacham for his wedding ceremony alongside actress Sobhita Dhulipala. The campaign film depicts a delightful exchange between the Charan and Dhulipala, poised to embark the new journey.

The wedding collection of Manyavar exudes meticulous craftsmanship and an understanding of South Indian aesthetics. It offers a perfect blend of sophistication and cultural richness besides marking Manyavar's entry into the South India market.

American fashion brand Coach has inaugurated its inaugural store in Gujarat at Palladium Ahmedabad.

Established in 1941 in New York, Coach, renowned for its leather craftsmanship, has grown into a lifestyle icon.

This strategic move aligns with Coach's commitment to sustainability, achieving over 71% carbon reduction and diverting 389 gs of waste towards a zero-waste future.

A second-generation brand involved in various businesses, Libas is poised to grow at 55 per cent this year. The brand maintained a robust 12 per cent growth rate throughout the pandemic period.

Libas aims to close the current year with a Gross Merchandise Value (GMV) of approximately Rs 950 crore, a substantial increase from the previous year's Rs 600 crore.

Libas also plans to open 100 stores in the next year. Over the past two years, the brand established 15 stores besides expanding presence to 500-600 shop-in-shops across India, says Siddhant Keswani, Founder and CEO.

Focusing on three online channels – its official website, Myntra, and Flipkart, Libas has increased the share of its website from 1 per cent to 25 per cent this year. It plans to further scale this upto 45 per cent in the coming year. 

Libas products are available in esteemed stores such as Shoppers Stop, Lifestyle, Centro, Reliance Trends, Amantra, and Kala Niketan. Additionally, the brand has a significant presence in smaller mom-and-pop shops across India.

Boasting of an extensive product range with over 4000 SKUs, Libas aims to diversify into various categories in the next one and half years. It also plans to venture into new categories like footwear and handbags.

Libas also plans to focus on personalisation of clothing items in the next year. It has already incorporated AI-driven solutions to connect users with their desired products.

Kewal Kiran Clothing, the menswear manufacturer, clocked in Rs 50 crore YoY surge in profit for the second quarter ending September 2023. Revenues grew 16 per cent, and apparel volume saw a 9 per cent YoY increase. Despite a reduced contribution from jeans, there was a 6 per cent YoY improvement in realization, reaching Rs 995. The company plans to capitalize on its established brands' visibility while creating a market for new products.

With a focus on retail expansion, Kewal Kiran Clothing boasts 3,000+ multi-brand outlets, 2,000+ counters in large format stores, and 453 exclusive brand outlets. Looking ahead, the company aims to expand its exclusive brand outlet network for Killer and Integriti brands, with an asset-light franchise-owned franchisee-operated (FOFO) model. The goal is to establish 80-100 EBOs annually, targeting 20 per cent CAGR expansion between FY23-25, according to Antique Stock Broking.