06 November 2023, Mumbai
Preeti Chopra is the newly appointed Vice President of Business Development for Being Human Clothing, overseeing India and the global market.
Her key responsibilities include ensuring the brand's product line reaches the right consumers in various geographic regions and harnessing technology to drive business growth.
Background
With a PG Diploma in Advertising & Public Relations and 20 years of experience in fashion retail and business development, Chopra brings a wealth of expertise to her role. In her previous position as National Head of Business Development at Raymond Limited, she showcased her capabilities.
About Brand
Being Human Clothing, an initiative of Bollywood actor Salman Khan's charitable trust, boasts a presence in 94 EBOs, 400+ MBOs, 200 SIS formats, and numerous online marketplaces. Excitingly, the brand is expanding its reach with new stores opening in Dubai, Dhaka, and Canada this month.