Tasva COO Dhruv Kaura appointed as new VP, Trends Footwear

Dhruv Kaura, Past Chief Operating Officer, Tasva, has been appointed as the new Vice President of Trends Footwear, a Reliance Retail Venture.

Based in Bengaluru, Kaura will report to Nitesh Kumar, CEO, Trends Footwear and Ajio B2B. In his new role, Kaura will be responsible for managing the company’s extensive network of footwear stores and shop-in-shops housing both Reliance Retail’s private brands and leading footwear brands

His responsibilities include devising new strategies to expand the brand's footprint, fostering sustainable market growth, stimulating demand, and enhancing consumer experiences.

Kaura's decision to depart Tasva, the collaborative venture between ABFRL and renowned fashion designer Tarun Tahiliani, was announced in January after serving since May 2022. During his tenure, he played a pivotal role in expanding Tasva's presence nationwide. With a rich background in the footwear industry, including stints at Adidas for 7.5 years and Bata for 5 years, Kaura brings invaluable expertise to his new role at Trends Footwear.

Initially launched as Reliance Footprint in 2007, Trends Footwear was rebranded in 2017 to align with the group's broader fashion and lifestyle strategy. The rband has expanded significantly over the years. As of February last year, it boasted a presence across more than 700 points of sale in 355 cities throughout India.