21 October 2023, Mumbai

Elevated occasion wear brand Samoh, under Trent Ltd., celebrates its inaugural Bengaluru store, a chic 2000 sq. ft. boutique nestled in Indira Nagar.
This boutique epitomizes Samoh's mission: offering contemporary renditions of cherished Indian designs from the hinterland. Following a triumphant debut in Lucknow, this milestone underscores their nationwide expansion strategy.

Background
Trent's diverse lifestyle offerings have gained recognition, fostering its vision for a progressive lifestyle brand portfolio. Samoh serves the contemporary occasion wear segment.
Trent's roadmap extends Samoh's presence across Indian cities, inviting customers to relish its inclusive selection for both men and women.
Samoh distinguishes itself with premium fabrics, intricate designs, and unwavering attention to detail, becoming the go-to choice for those desiring stylish elegance in occasion wear.

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18 October 2023, Mumbai

Benetton's AW23 collection, designed by Mr. Andrea Incontri, is a functional and timeless celebration of the brand's heritage.

It features a new use of non-colors (white, black, and grey) and sustainable materials (eco-shearling, eco-leather, ecological cotton, recycled polyester, and recycled fake feathers).
The women's wear collection includes puffer jackets, skirts, pullovers, and sweatshirts with all-over prints featuring rabbits, stylized flowers, horizontal or regimental stripes, and houndstooth.
The knitwear features exceptional workmanship, ranging from crochet to moss stitch, plain knit, and rib stitch, in graduated colors, with cables and knots.
Highlights
The men's wear collection features sweaters, turtlenecks, oversized fits, washed sweaters with textured finishes, stripes, all-over jacquard and lightly brushed wool.
The casual elegance of the knitwear mixes with the pared down lines of apparel with tailored finishes: a mix that can be appreciated on premium dress shirts, polo tees and knit pants.
Accessories play an essential role, adding further impact to the overall look for both men and women.
Sustainable fashion
Made from eco-leather with diverse textures ranging from faux crocodile to printed designs, the collection includes Be Bag shoulder bags, totes, bucket bags with zipper belts, combat boots, tartan backpacks, and multi-coloured Shetland gloves.

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18 October 2023, Mumbai

Bringing its Rich Heritage and Innovative Spirit to Life
Wrangler®, the iconic denim and lifestyle brand, announced the opening of its first flagship store in India. Situated in Bengaluru's bustling high street of Indiranagar, the store is a significant milestone for Wrangler®’s expansion in India.
Significant milestone
Spread across 4,500 sq. ft, the store retails Wrangler®’s popular denims, T-shirts, jackets, and sweatshirts. It also offers the newest range of fits for both men and women in line with the latest trends, and premium collections and collaborations.
Omnichannel-enabled retail store
The omnichannel-enabled retail store provides consumers with a unified and superior shopping experience across online and offline channels and touchpoints.
There are Electronic Shelf Labels for omnichannel experience for real-time in-store display and price parity across offline and online stores.
India's first-ever Augmented Reality mural by a fashion brand

At the heart of the store is India's first-ever Augmented Reality (AR) mural by a fashion brand in India.

It’s a celebration of Wrangler®’s rich heritage and innovative spirit, an experience that leaves consumers not just admiring the collection but living it.
The Smart Fitting Rooms will provide innovative experiences to shoppers by engaging & delighting with personalized recommendations and effortless product discovery.
Customer Delight

The store also has Digital Screens to update consumers about the entire gamut of offerings from Wrangler® in real-time.
The store is a testament to Wrangler®’s commitment to providing its Indian consumers with a truly immersive and engaging brand experience.

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It is also a reflection of the brand's growing popularity in India, as more and more consumers seek out its authentic and innovative denim products.

19 October 2023, Mumbai

Soch Apparels, the leading women’s ethnic wear brand for evening occasions, has announced Deepak Mahnot as its new Chief Marketing Officer.
Deepak will lead the brand’s marketing, CRM, visual merchandising, PR, and customer experience efforts, strengthening Soch’s position in the Indian ethnic wear segment.
Background

Deepak is a seasoned marketer with over 20 years of experience in various industries. He has delivered award-winning campaigns and driven data-driven transformational projects in India and Dubai.
He has worked with reputed organizations like Vision Express, Reliance Infocomm, The Mobile Store, VLCC, and Babyshop. Deepak is excited to join Soch at a time when the brand is poised for exponential growth.
The company welcomed Deepak and expressed the view that he will play a critical role in shaping the next chapter of Soch.
Soch has 160+ stores in over 60+ cities across India and continues to evolve and expand its presence in the ethnic wear market.

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17 October 2023, Mumbai

Nostalgic and Stylish Apparel Line
Wrogn, a youth fashion brand co-owned by Virat Kohli, has collaborated with Disney to launch Made to Play, a collection of fashion apparel for men. The collection features Disney's beloved icon Mickey Mouse and his friends Donald Duck and Goofy, with unique art styles inspired by archival Disney artworks.
The collection includes T-shirts, hoodies, and jumpers with simple line art, minimal color palettes, and sleek typography. It brings out Wrogn's signature style and infuses it with the nostalgic charm of Mickey, who has become a lifestyle fashion icon among young adults.

Unpack

The collection was launched on Flipkart, India's leading e-commerce platform, during its Big Billion Days Sale in October 2023. It is also available through Wrogn's retail network.

Commenting on the launch, Nishant Poddar, Chief Marketing Officer of WROGN, said, "We are excited about this collaboration as it not only reflects Wrogn's quirky essence but also brings out the nostalgia through iconic Disney characters.

The collection ensures accessibility for our customers and encourages them to embrace affordable, comfortable, and playful style choices. The launch of this remarkable collection has been nothing short of phenomenal."
Fashion statement
Wrogn's expertise in creating edgy and fashionable apparel, combined with Disney's timeless stories and characters, ensures that the Made to Play collection resonates with a vast audience.
This collaboration aims to inspire consumers to reconnect with their favorite Disney characters and reminisce about their childhood.

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14 October 2023, Mumbai

trueBrowns, a homegrown urban ethnic lifestyle brand, has launched 40 new products in the men’s wear segment. The brand’s founder, Udita Bansal, expects this category to add 10% to the brand’s revenue this fiscal year.
The recent ET Retail report highlights the potential of the ethnic wear market in India, which is worth $6 trillion and growing at 30-40% annually.
Vision

trueBrowns aims to capture a share of this market, especially the organized sector, which accounts for 20% of the total. The brand also has ambitious growth plans, aiming to achieve a growth rate of over 100% by the end of the next fiscal year.
Launching the men’s wear segment is a strategic move for trueBrowns, as it allows the brand to tap into a growing market and expand its reach to a wider customer base.

The brand’s focus on the organized sector is also significant, as it provides a platform to offer high-quality products and services to consumers.
With its strong brand identity and focus on growth, trueBrowns is well-positioned to succeed in the Indian ethnic wear market.

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17 October 2023, Mumbai

Kazo Fashion, the renowned fashion label celebrated for its versatile designs and quality, has inaugurated a chic retail haven at 56, Connaught Circle, Block M, Connaught Place, New Delhi.
Spanning around 1000 sqft. across two floors, the store promises an unmatched shopping adventure.

Meticulous design choices, from furniture placement to lighting and signage, maximize both functionality and aesthetics. This is a pivotal moment for Kazo, now boasting 65+ Exclusive Brand Outlet (EBO) stores and 120+ shop-in-shop encounters nationwide, with further expansion plans.
Happening

The Connaught Place outlet features an array of women's apparel, from dazzling party styles to refined workwear and formal attire.

The collection encompasses dresses, tops, shirts, t-shirts, skirts, trousers, jumpsuits, co-ord sets, and more. In addition, customers can peruse a handpicked selection of jewelry, handbags, and belts to enhance their style.
Sensational

With Bollywood sensation Janhvi Kapoor as the Brand Ambassador, Kazo aims to redefine India's fashion landscape and capture a substantial market share in women's fashion.

Future growth plans include digital and physical expansion, underlining the brand's commitment to making stylish, accessible fashion available to a wider audience nationwide.

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12 October 2023, Mumbai

The Clothing Manufacturers Association of India (CMAI) is set to revolutionize the global apparel industry with its pioneering initiative, 'Brands of India.' This groundbreaking B2B trade show, supported by the Embassy of India, Dubai Chamber, TEXMAS, Dubai Textile Merchants Association, and the RGM Group, is scheduled to take place at the Dubai World Trade Centre, Halls 6 & 7, from November 27th to 29th, 2023.
India's largest apparel showcase in the Middle East
'Brands of India' promises to be India's largest apparel brands show in the Middle East. It brings together over 250 top Indian apparel brands under one roof, spanning Indian ethnic wear, Western wear, and Fusion Wear across Menswear, Womenswear, and Kidswear categories.
Jayesh Shah, Vice President of CMAI and Chairman of the Brands of India Committee, expressed his excitement about the initiative, stating, "Indian craftsmanship has transcended boundaries, and we've surpassed our goal of featuring 150 brands, with over 250 to be showcased."
Global expansion of Indian apparel
The show comes at a time when Indian apparel brands are experiencing growing demand globally. Rajesh Masand, President of CMAI, noted, "Indian apparel brands have made substantial advancements in the GCC countries and African markets, with Indian apparel exports estimated at approximately US$ 2426 million and US$ 913 million, constituting a substantial share of 21% and 19%, respectively."
Promotion of 'Make in India'
Rahul Mehta, Chief Mentor of CMAI, emphasized the significance of the 'Brands of India' show in promoting Indian apparel brands, aligning with the 'Make in India' and 'Atmanirbhar Bharat' initiatives.
Connecting buyers and brands
'Brands of India' is designed to be the primary destination for wholesalers, retailers, distributors, importers, and departmental chains in the MENA region to connect with leading Indian apparel brands. Notable participants include Louis Philippe, Soch, Spykar, and Gini & Jony.
Strategic Dubai location
Dubai's strategic location, known for its exceptional infrastructure, connectivity, free trade zones, and business-friendly policies, makes it the ideal epicenter for international trade.
Grand curtain raiser event
On September 14, 2023, the 'Brands of India' initiative was officially launched in Dubai, graced by H.E. Sunjay Sudhir, Ambassador of India to the United Arab Emirates.

The event drew industry leaders and was well-received by local buying groups, marking a new era for Indian apparel brands on the global stage.

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