20 September 2023, Mumbai

Madame, the premium western wear fashion brand, unveils its highly anticipated AW'23 Collection, a symphony of style, sophistication, and playful exuberance.

A Fashion Journey for the Fearless and Fabulous

The collection features a spectacular array of fashion-forward designs, including overlapping silhouettes that create a captivating sense of movement, and rushed detailing that adds an edgy flair to every piece.

From embellished dresses to co-ord sets, tops, trousers, shirts, jackets, shackets, skirts, and more, the collection offers a canvas for your imagination, with patterns ranging from strong geometrics to whimsical flowers.

Fashion statement

This season, Madame is also introducing some fabulous fashion elements, such as overlapping silhouettes that redefine elegance, ruffles that add a touch of romance, and puffy sleeves that make a bold statement.

The face of this extraordinary collection is none other than the stunning Tara Sutaria.

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14 September 2023, Mumbai

US lingerie brand Victoria's Secret has expanded its online offerings in India, now including lingerie and sleepwear. The Indian e-commerce store features dedicated sections for bras, panties, and sleepwear, providing a wide range of styles and sizes.

Previously, the brand's Indian website only offered accessories and personal care products, reserving innerwear for physical stores.

Background

Victoria's Secret entered the Indian market in September 2022, opening its first store in Mumbai's Phoenix Palladium Mall through its franchisee retailer, Apparel Group, known for introducing international brands like Bath & Body Works, Aldo, and Charles & Keith to India.

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12 September 2023, Mumbai

Birla Cellulose, part of the Aditya Birla Group, a leader in sustainable Man-Made Cellulosic Fibres (MMCF), unveils Birla Viscose Ecosoft, a novel bamboo-derived viscose.

Bamboo grows exceptionally fast, maturing in just 4-6 months, making it an eco-friendly textile choice, requiring fewer resources.

Characteristics

Ecosoft fibers represent an advancement over regular viscose, offering superior moisture control, and promoting breathability and thermo-regulation, all while providing a soft, lightweight feel.

The bamboo pulp comes from sustainably managed, FSC® certified forests, and manufacturing maintains high-quality and eco-friendly standards.

Additionally, Birla Viscose Ecosoft includes a molecular tracer for transparent supply chain tracking.

Manmohan Singh, Chief Marketing Officer, states that this innovation aligns with consumer demands for comfort, lustrous drapes, and sustainability in apparel, benefiting the textile industry.

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15 September 2023, Mumbai

After the Second World War, biker culture in America exploded. One of the first Black motorcycle clubs formed in America, the East Bay Dragons, was established in 1959 in Oakland, California, right near the home of the Levi's® brand.

Lineage

The new collection from Levi's® and Denim Tears pays homage to the Black biker community and its enduring mind state – one of honor, commitment, expression, existentialism, identity, and the power of the individual within a community.

The collection includes two classic silhouettes, a pair of Western Stitch 501® jeans and a matching Western Stitch Denim Shirt. Both pieces are offered in worn indigo and feature embroidered Western motifs down the arms, across the back yoke, and on the outside of each leg.

Nuances

Additionally, there is a Western Cowboy shirt which comes in worn-in black denim and features a sherpa collar, fringe detailing, & leather lace closure.

The collection is rounded out with a set of accessories that can be used and worn in ways unique to the owner. A beautifully embroidered black and gold Rucksack bag reworks the collection's western motifs with flower appliques, while the ADG Denim Hat is offered in a mid-indigo wash with an embossed leather patch.

Finally, the Leather Belt comes in brown and is finished with a brass pharaoh belt buckle and stud detailing, as the perfect accessory to tie it all together.

Quotes

“I have had a fascination with Black bike culture for as long as I can remember,” said Tremaine Emory, founder of Denim Tears. “What seems like simple and functional attire at first glance is aesthetically informed by Native American, cowboy, rodeo evidence, workwear, military surplus, outlaw, and drifter influences.”

“We cooked all of these elements up with the legacy of flash show and Afro opulence to honor the powerful mind state of the Black biker. I know that those who have the attitude, the character, and the front to wear these pieces will do so forever.”

The campaign features real members from the Black biker community, captured in the places they live their lives.

The season three collection debuts worldwide for Denim Tears beginning September 12, 2023, on Denimtears.com and select premium wholesale doors. The collection launches in Levi’s® channels beginning September 14, 2023, at select Levi’s® stores – DLF Mall of India Noida & Select City Walk Delhi.

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14 September 2023, Mumbai

Rishab World Private Limited's suiting brand, Don and Julio, has partnered with menswear label Nilesh Mitesh for the second time, unveiling 'Colab 2.0' alongside two additional collections. This men's occasion wear release blends heritage and fusion styles.

In addition to 'Colab 2.0', this partnership introduces two new men's formal wear lines: 'Kashida,' inspired by the beauty of Kashmir, and 'Iktara,' featuring Banarasi weaves. These lines showcase traditional garments like waistcoats and long-line jackets, while Colab 2.0 focuses on suits and western attire.

About brand

Established formally in 1999, Rishab World Private Limited boasts a brand history spanning 94 years. In 2001, they launched D&J, specializing in premium textiles, garment manufacturing, and global sourcing.

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09 September 2023, Mumbai

Jaipur Kurti, a prominent women's apparel retailer, has inaugurated its first store in Bengaluru, its debut in South India. Established in 2004 as part of Nandani Creation, the brand is renowned for quality women's clothing and now finds a charming spot on Commercial Street.

Celebrity onboarded

The brand, witnessing increasing online demand in the city, decided to open a physical store. Bollywood icon Madhuri Dixit, the brand's celebrity ambassador, graces the entrance with her curated collection.

The store offers a wide range of traditional Indian wear, meticulously designed to reflect Jaipur's rich heritage, known for affordability and quality. It includes suits, pants, palazzos, fusion wear, kurtis, and more, with sizes up to 7XL for modern women.

Luxury drives

A dedicated section of the store features their luxury Indian wear brand, Amaiva By Jaipur Kurti, offering premium ensembles. The store currently showcases its latest spring/summer arrivals and will unveil the festive collection soon.

The Bengaluru store bridges the gap between virtual and physical shopping, providing an immersive experience. Next, Jaipur Kurti plans to expand to Hubballi, continuing its customer-centric journey.

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