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DaMensch to expand rapidly with 100 new stores by 2024

12 October 2023, Mumbai

DaMensch, the essential menswear brand, is set to make a significant retail expansion, aiming to open 100 new stores by the close of 2024. This ambitious move follows the recent launch of the brand's 25th retail outlet within just 12 months.
Outlines

All DaMensch product lines will be available for tactile exploration, aiding informed purchase decisions. The brand is strategically focusing on key Indian cities like Delhi-NCR, Pune, Mumbai, Hyderabad, and Bengaluru.
Beyond merely expanding its reach, DaMensch is also championing the slow fashion movement by encouraging customers to invest in versatile, sustainable clothing.
As the brand's growth gathers pace, it signifies a compelling step toward reshaping the menswear market with quality and sustainability in mind.

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Forest Essentials' Commitment to Excellence

09 October 2023, Mumbai

Recognition for branding brilliance

Along with other 9 brands, Forest Essentials received this recognition at a grand ceremony held on the 28th at the Intercontinental Hotel, Dubai Festival City.

Significance of the Superbrands Award

The Superbrands organization, renowned globally as an independent authority and arbiter of branding brilliance, is dedicated to honoring exceptional brands and fostering the discipline of branding. The accolade is a testament to the relentless pursuit of quality, innovation, and customer satisfaction that each of the winning brands epitomizes.

CEO Neeraj Teckchandani's Perspective

In his strategic perspective on the recognition, Apparel Group CEO Neeraj Teckchandani stated, "Receiving this prestigious Award is both an honor and a valuable affirmation of our strategic commitment to excellence and innovation. This recognition underscores our relentless pursuit of delivering unparalleled quality and value, reflecting the strength and resilience of our brand portfolio. I am immensely proud of our dedicated team, whose consistent efforts enhance our brand's reputation and strategically position us for continued growth and success in the competitive global market."

Forest Essentials' Commitment to Excellence

This award bear witness to Forest Essentials’ exceptional ability to grow and exceed in the competitive market, reinforcing its status as a leading brand in the global fashion and lifestyle industry. The award demonstrates Forest Essentials’ unique ability to resonate with consumers, offering products and experiences that stand out in the marketplace.

Apparel Group's Expertise in Nurturing Brands

This recognition capitalizes on Apparel Group's exceptional ability to nurture and grow brands in the competitive market, further solidifying their position in the global market.

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Cover Story: Pune gets its 2nd store

Cover Story, a renowned fashion retail destination, announced the opening of its second store in Pune, located in the prestigious PMC Wakad area. The store offers a wide range of women's clothing and accessories, catering to the diverse tastes and preferences of the modern Indian woman.

From trendy workwear to stylish casual outfits, Cover Story has something for every occasion. The store's collection features a mix of in-house designs and collaborations with renowned designers, ensuring that there is something for everyone.

Pune is in spotlight

The new store is a testament to Cover Story's commitment to providing an immersive shopping experience. The store's spacious and well-lit interiors create a welcoming ambiance, while the friendly and knowledgeable staff is always on hand to help shoppers find the perfect outfit.

Cover Story's expansion to PMC Wakad is a strategic move to cater to the growing demand for fashion and lifestyle products in this rapidly developing area. The store's convenient location and accessibility make it a popular shopping destination for fashion enthusiasts across Pune.

Empowering Women Through Fashion

Cover Story believes that fashion is a powerful tool for self-expression. The brand's mission is to empower women to express themselves confidently through their clothing choices. Cover Story's wide range of stylish and affordable clothing options makes it possible for women to create their own unique style statements.

The new store in PMC Wakad is a testament to Cover Story's commitment to empowering women through fashion. The store offers a welcoming and inclusive environment where women can explore the latest fashion trends and find the perfect outfits to express their individuality.

Cover Story: Pune gets its 2nd store

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