Celio launches new ‘Demon Slayer’ collection

Celio India has launched a new collection in collaboration with the globally acclaimed manga series, ‘Demon Slayer.’

As per a Media Brief report, the collection offers individualised designs for the main characters including Tanjiro, Nezuko, Zenitsu, and Inosuk with a dedicated t-shirt showcasing their signature colors. The range is elevated by innovative prints and vibrant colors coupled with intricate embroidery techniques.

Comprising cord sets, hoodies and tees, the collection is tailored for young anime enthusiasts and the youth. It features the iconic checkered pattern highlighted by the unique shirt design, says Stanton Ambrose, Head-Marketing and PR.

To identify trending anime series and characters amongst Indian customers, Celio not only conducts a comprehensive study but also monitors and anticipates global trends likely to gain popularity in the Indian market. Its decisions are based on historical trends and insights from digital and social platforms. This helps the brand align their portfolio aligns with the preferences of our target audience.