Bata to adopt Easyrewardz’s Zence CRM solution

Leading footwear brand Bata has collaborated with Easyrewardz, a leading end-to-end CLM and loyalty solution provider in South Asia, to implement the company’s ‘ Zence’ CRM solution in the brand’s operations. The CRM solutions will help Bata enhance customer engagement and loyalty across its diverse brand portfolio.

Easyrewardz's Zence CRM stack will manage the entire customer base of Bata brands and labels including Bata, North Star, Power, etc. The solution will help Bata optimise its customer interactions, and offer personalised and attentive services to offer customsied services to its diverse customer base.

Easyrewardz will also establish a program microsite for Bata to offer personalized dashboards, referral capabilities, and the opportunity to unlock rewards. Geoffroy

Berthon, Global Customer Experience Director, says, Bata, Easyrewardz's end-to-end solutions will provide Bata with a comprehensive 360° view of customer profiles.

Soumya Chatterjee, CEO, Easyrewardz, adds the Zence CRM stack provides Bata International with advanced capabilities, offering a unified view of each customer across multiple locations.