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Brands-To-Retail 23-12-08

Tokyo Talkies chosen 'Gen Z Brand of the Year' at Myntra Tech Threads

At the 'Myntra Tech Threads' event held in Bengaluru, Tokyo Talkies, the fast fashion brand under Brand Studio Lifestyle, received the prestigious title of 'Gen Z Brand of the Year' from Myntra. Acknowledged for its trendy and youth-centric appeal, Tokyo Talkies, renowned for its streetwear-inspired style, unveiled its winter collection, showcasing loose denim, metallic puffer coats, and graffiti-style prints.

Shyam Prasad, CEO of Brand Studio Lifestyle, elucidated the brand perfectly encapsulates the vibrant and diverse spirit of Generation Z. Tokyo Talkies aims to simplify, provide accessibility, and offer affordable western wear to modern Indian women. He underscored that the award serves as a testament to the brand's unwavering dedication and hard work.

Established in 2015, Brand Studio Lifestyle, headquartered in Bengaluru, operates on a 'house of brands' model. In 2021, the company launched a direct-to-customer e-commerce store named GetKetch for its diverse labels. Beyond Tokyo Talkies, the brand portfolio includes labels such as Vishudh, Ketch, Locomotive, Highlander, and Hoop. Committed to ongoing innovation, the brand aspires to continue designing and producing avant-garde women's wear in the future.

Brands-To-Retail 23-12-08

Ajio collaborates with Dhruv Kapoor for an accessible fashion collection

Dhruv Kapoor and Ajio have teamed up to launch a wallet-friendly collection on the fashion e-commerce platform. With an Average Selling Price (ASP) of Rs 5,000, the collection boasts of 35 styles, including relaxed sweatpants, oversized tracksuits, distressed denim, and laced shirts in various materials.

CEO of AJIO, Vineeth Nair, sees this collaboration as a game-changer, making the globally renowned brand's fashion accessible to all. Kapoor is thrilled, stating that this partnership fulfills the brand's dream of reaching a broader audience. Known for vibrant designs, Dhruv Kapoor's recent collaboration with Ajio cements its popularity among the stylish Generation Z in India. Fashion-forward pieces at affordable prices await.

Brands-To-Retail 23-12-08

Ajio collaborates with Dhruv Kapoor for an accessible fashion collection

Max Fashion launches sustainable product range

04 December 2023, Mumbai

Value fashion brand Max Fashion recently launched its sustainable product line, “Max Cares.”

Operating in India since the last 17 years, Max Fashion has 480 stores across the country. The brand has incorporated various innovative features like e-kiosks and click ‘n’ collect in the stores.

The brand has also expanded online with its e-commerce platform maxfashion.com and has the largest social footprint of 1 million youth followers on Facebook and Instagram.

Max Fashion introduces g new styles every 45 days for its diverse audience. The brand launches new fashion verticals to meet consumers evolving gfashion brands.

To meet evolving trends and consumer demands, the brand has launched new fashion verticals ranging from the shirts to lingerie and even baby clothes.

The brand is actively engaged in environmental initiatives. It promotes ethical sourcing besides supporting community development.

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Brands-To-Retail 23-12-02

Wrogn launches army-inspired fashion collection

29 November 2023, Mumbai

Cricketer Virat Kohli's youth fashion brand, Wrogn, has introduced an army-inspired collection titled "Wrong X A47 - The Indian Infantry Collection." In collaboration with A47, the collection encompasses an array of polos, jackets, camp T-shirts, and hoodies, featuring various army-inspired colors such as khaki, olive green, camouflage, and different shades of brown.

Granularity

The collection's objective is to encourage Indians to proudly showcase their achievements, as highlighted by Bhavik Vora, Founder CEO. The strategic partnership with Wrogn, coupled with the association with The Infantry Museum and Research Centre, is anticipated to contribute significantly to achieving this goal.

With prices starting from Rs 1,049, the collection is accessible through various channels, including online platforms such as Myntra, Flipkart, and Wrogn's website, as well as offline through the brand's retail stores.

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Brands-To-Retail 23-11-29

Adidas to expand Originals brand in India

Adidas is set to expand its lifestyle brand, Adidas Originals, in India, with a specific focus on key segments such as running and cricket, says Neelendra Singh, General Manager. The brand, which currently has a network of over 350 franchise stores and 75 company-owned stores across the country, is in the process of establishing stand-alone company-owned stores.

During a recent event, Adidas India successfully sold over half a million Indian team jerseys in collaboration with the BCCI, notes Singh. The fan jerseys were competitively priced at Rs 999, while the players' jerseys were set at Rs 4,999.

Adidas has established a robust distribution network in India, encompassing its retail stores, e-commerce platforms, franchise stores, and digital partners such as Myntra, Flipkart, and Amazon. Additionally, collaborations with wholesale retailers like Shoppers Stop, Lifestyle, Metro Shoes, among others, further extend the brand's reach.

Singh is optimistic about the enduring popularity of the athleisure trend, attributing its longevity to a predominantly young consumer base, evolving fashion cycles, and continuous product innovations by the brand.

Brands-To-Retail 23-12-08

Max Fashion marks 17 years, 35 million customers, 480 stores in India

04 December 2023, Mumbai

Max Fashion, the value fashion brand under Landmark Group, celebrates 17 successful years in India, boasting a substantial 35 million-strong customer base and a network of 480 stores across the nation.

Embracing a vision to democratize fashion, Max Fashion's growth underscores the trust and loyalty earned from customers. Pallavi Pandey, Vice President of Max Fashion.

Nuanced view

Max Fashion's transition from offline to online, including a mobile platform, complements its significant social presence with over 1 million youth followers on Facebook and Instagram.

With a commitment to freshness through bi-monthly style updates, the brand recently introduced a sustainable product line, Max Cares, aligning with evolving consumer values.

Launched in 2004, Max Fashion now spans 200 Indian cities and boasts a global footprint of 850 stores in 19 countries.

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Brands-To-Retail 23-12-02

Victoria’s Secret’s third India store in Pune

28 November 2023, Mumbai

Debuting in the Pune market, Victoria’s Secret, the American intimate specialty retailer, has launched its maiden store at Phoenix Mall of the Millennium in Wakad. This signifies the brand's third physical store in India, following its initial presence on the e-commerce platform where it offered fragrances, beauty, and personal care products.

About brand

Victoria’s Secret entered India with its first store at Palladium Mall in Mumbai in 2022, followed by another outlet at Ambience Mall in Vasant Kunj, New Delhi.

Established in 1977 by brothers Roy and Gaye Raymond, the American brand operates in India through its partner, the Apparel Group, a global fashion and retail giant headquartered in Dubai. The Apparel Group, with ownership of over 80 brands globally, manages well-known names such as Beverly Hills Polo Club, Bath & Body Works, Tim Hortons, Tommy Hilfiger, and more.

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Brands-To-Retail 23-11-28

Women’s wear brand Uptownie targets 18% EBITDA growth, plans plus-size segment

Uptownie, the women's wear brand, has set an ambitious EBITDA growth target of 18 per cent for the current year, with plans to double revenues to Rs 60 crore and increase order value to Rs 2,000 crore. Presently available on 11 marketplaces and a Direct-to-Consumer (D2C) website, Uptownie is gearing up to establish offline stores in the fiscal year 2024-25, says Shivani Agarwal, Co-Founder and CMO.

Currently, 70 per cent of the brand's revenue comes from marketplaces, while the remaining 30 per cent is from the D2C channel. This fiscal year, Uptownie aims to shift this balance to 45 per cent from marketplaces and 55 per cent from the D2C channel. In the following year, the brand plans to introduce shop-in-shops in major stores like Central, Shoppers Stop, and Lifestyle. Additionally, it will open Exclusive Brand Outlets (EBOs) in cities such as Kolkata, Guwahati, and Mumbai by the end of the next year, as mentioned by Agarwal.

Meanwhile, Uptownie is set to venture into the plus-size category with the goal of generating Rs 100 crore in revenue from this expansion.

Brands-To-Retail 23-12-07

Lemon Lilt plans e-commerce store for maiden collection

04 December 2023, Mumbai

Lemon Lilt, a new streetwear brand focused on quality and artist collaboration, is launching its online store with a maiden collection of graphic T-shirts.

About Brand

Set to disrupt the industry, Lemon Lilt uses high-end fabrics and original designs in its garments, each rigorously tested for quality.

The brand will release capsule collections in partnership with different artists, offering a unique platform for creative expression. Each collection promises something new and refreshing, catering to customers' desire for stylish, authentic, and eco-friendly streetwear.

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Brands-To-Retail 23-12-01

H&M expands retail presence in India with two new stores

25 November 2023, Mumbai

Swedish fashion giant Hennes & Mauritz (H&M) has expanded its presence in India with the inauguration of two new stores in Pune and Bengaluru. These new mark the 57th and 58th stores for H&M in the country. Notably, the Bengaluru store is the brand's sixth establishment in the city, while the Pune store is the fourth in the metropolis.

The Pune store, situated in the Phoenix Mall of the Millennium, adopts H&M's home concept introduced in 2033.

Backdrop

Since entering the Indian market in 2015, the Stockholm-based H&M has successfully opened 58 stores across the country. In comparison, Zara, owned by Inditex, has established only 21 stores.

Founded in 1947 by Erling Persson, H&M made its debut in India in October 2015. Presently, the brand operates in 30 cities across India, offering a seamless online shopping experience through its website, app, and the fashion e-commerce platform Myntra.

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Brands-To-Retail 23-11-27

Kalki opens new store in Bengaluru

06 December 2023, Mumbai

Luxury fashion label Kalki has entered Bengaluru with a new store in Jayanagar. The new store presents the brand's top collections, including Zayra and DEME by Gabriella x KALKI lines.

The goal of the Bengaluru store is to redefine the city's fashion retail experience, offering a diverse selection ranging from lavish lehengas to sophisticated fusion wear for women. Men can also explore a carefully curated assortment featuring sherwanis, kurta sets, and tailored suits.

Detailing

Nishit Gupta, the director, describes the 8,000-square-foot store as an intimate space designed for personalized styling. It introduces the art of couture to the city, inviting customers to indulge in a timeless fashion experience.

Following a successful year in ethnic Indian fashion and fusion wear, Kalki recently showcased its latest collection at the prestigious Lakme Fashion Week. The brand's expansion into Bengaluru marks a significant stride, solidifying its standing in the ever-evolving realm of fashion.

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Brands-To-Retail 23-12-06

Metro Brands Limited opens 200th Crocs store in Chennai, India

Metro Brands Limited (MBL), India's swiftest-growing footwear retailer, celebrates a pivotal moment with the inauguration of its 200th Crocs store in India, marking a significant milestone in its retail expansion.

Partnering with Crocs India Limited (CIL) since 2008, the collaboration has won the hearts and feet of Indian consumers, establishing a deeply cherished brand. The journey evolved in 2015 with a non-exclusive retail license agreement, granting MBL the authority to distribute Crocs products in India.

From the inaugural exclusive Crocs store in Lucknow in 2015 to the current milestone at Pondy Bazaar, Chennai, the partnership showcases seamless alignment with MBL's mission. Maulik Desai, Business Head-Crocs at MBL, emphasizes their commitment to a global retail experience focused on comfort and style.

Sumit Dhingra, VP & General Manager, India & SEA, expresses delight in Metro Brand's role as Crocs' significant partner, envisioning an even more exciting future in Indian footwear.

This 200th store not only cements Metro Brand's status as India's fastest-growing footwear retailer but also underscores the enduring impact of the partnership with Crocs India Limited, promising an innovative future in Indian footwear.

Brands-To-Retail 23-11-30

Metro Brands Limited opens 200th Crocs store in Chennai, India

ABFRL’s sustainability accelerator program nurtures young students towards green goals

24 November 2023, Mumbai

The 'Sustainability Accelerator Program 2023' organized by Aditya Birla Fashion and Retail (ABFRL), a prominent name in the fashion and textiles industry, concluded successfully, shaping participating students into responsible corporate leaders. As per Naresh Tyagi, Chief Sustainability Officer at ABFRL and Co-Chair of the Sustainability Accelerator Program, the program aimed at nurturing a new generation of sustainability champions committed to forging a greener future.

Highlights

Focusing on teaching students effective ways to utilize technology in combating climate change, the program recognized and awarded diplomas to the top-performing 20 students for their notable contributions.

Manav Subodh, Founder of 1M 1B, highlighted the internship not only provided valuable insights but also encouraged students to actively contribute to addressing climate change through the exploration of innovative technologies.

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Brands-To-Retail 23-11-24