Bombay Shirt Company introduces new premium blazers range

India’s pioneering online custom-made shirt brand Bombay Shirt Company (BSS) has introduced a new range of premium tailor-made blazers at their latest retail store.

BSC recently inaugurated its 20th retail outlet in India. Located in Navi Mumbai, the new store is innovatively designed with traditional product racks being replaced with display boxes featuring mannequins showcasing each product category.

The store allows customers to browse through various fabric options for tailor-made shirts, blazers, jeans, chinos, and pants. They can also view their chosen customisations on a large screen. The store has in-house stylists to guide customers through the fabric selection and customisation process.

Established in 2012, Bombay Shirt Company is known for its meticulous customer service and unique in-store shopping experience. The brand has seven stores in Mumbai. Its new store in Navi Mumbai aims to minimise customers’ visual clutter and help them make an informed purchase decisions, says Akshay Narvekar, Founder and CEO.