BIBA unveils Summer Collection 2024 in Bhubaneswar

India's premier homegrown fashion brand, BIBA unveiled its latest summer collection, themed ‘Har Nazar Mein Kuch Naya,’ at its flagship store in Bhubaneswar, Odisha. This unveiling marked yet another significant milestone in BIBA's journey of bringing unrivaled fashion to the heart of India.

The launch event was graced by the esteemed Odia celebrity, Archita Sahu, renowned for her achievements, including being the 1st runner-up in Femina Miss India. During the event, patrons got a unique opportunity to be styled by the guest celebrity, who also shared valuable fashion insights.

As the summer season approaches, BIBA presents a vibrant tapestry of colors, intricate patterns, and effortless styles in its latest collection. Each ensemble is meticulously crafted to tell a distinct story, capturing the essence of summer adventures.

This season, BIBA transcends mere presentation, offering a celebration of novelty and diversity in fashion. From chic contemporary designs to timeless classics, the Summer Collection 2024 promises to cater to the varied tastes and preferences of fashion enthusiasts.

With the grand unveiling of the Summer Collection 2024, BIBA invites customers to explore new style horizons. The latest collection showcases an exquisite array of ensembles, from timeless salwar-kameez dupattas to versatile kurta sets, skirts, and more, catering to the discerning tastes of Bhubaneswar's fashion-forward clientele.

Siddharath Bindra, Managing Director, BIBA, says, the collection aims to make customers’ visits to a BIBA store a delightful experience and allow them to explore latest trends, indulge in timeless classics, and find pieces that resonate with their individual style.

With 6 stores in Bhubaneshwar and 10 stores across Odisha, BIBA is confident of receiving a fantastic response from consumers in the state. BIBA's relentless pursuit of exploring business potential in the rapidly growing Indian market has earned it a niche position in the retail apparel segment.