Kidbea to use $1 million funds to boost marketing and branding activities

Bamboo-based kids fashion brand Kidbea plans the use the $1 million funds it raised in a pre-series A round to boost its marketing and branding initiatives.

Besides, the brand also plans to expand its team and improve operations. It will also allocate a portion of these funds for research and development of new technologies, says Apoorva Ranjan Sharma, Cofounder and Managing Director, Venture Capital which led the brand’s funding round.

The funding round was also attended by Agility Ventures and BestVantage Investments, as well as Sandeep Agarwal and Upasana Agarwal, Founders, Droom alongside a group of experienced angel investors, and Japanese actor Hiro Mizushima.

The funding will help the brand improve its sustainable offerings and expand global presence, says Swapanil Srivastav, Co-founder, Kidbea

Founded in 2021 by Swapnil Srivastav, Mohammad Hussain, and Aman Kumar Mahto, Kidbea offers bamboo plant-based, skin-friendly children's apparel. The garments made by the brand help deal with issues such as discomfort, skin rashes, and food spillage in newborns. The GOTS (Global Organic Textile Standard) certified clothing is environmentally friendly and gentle on children's skin.

Currently present on all major online platforms, Kidbea is also available in over 30 partner stores of premium children's hospitals. Besides, the brand is available in international markets including UAE, Bahrain, and Australia. It mainly retails kids' rompers, bodysuits, reusable cloth diapers, soft toys, and accessories.