Online brand Cinnamon Close grows at a steady rate

Since shifting from omni-channel to online only retail, women’s western and fusion wear brand Cinnamon Closet has been growing at a steady pace. The brand’s revenues grew by 100 per cent last year with a good customer base being create at the brand’s store. After COVID-19 outbreak, the brand completely shifted its operations online.
The brand has also expanded its product range to drive growth. Beginning as a workwear-focused brand in 2017, Cinnamon Closet adapted to the work from home style and introduced more casual type garments to customers.

In terms of product types, Cinnamon Closet has been very innovative and created western tops and dresses with Indian fabrics and design sensibilities. As the brand offers timeless and elegant styles, customers shop with it across the year avoiding decision fatigue.