Pepe Jeans India gears up for data-driven success with Algonomy

Iconic denim brand, Pepe Jeans India has teamed up with Algonomy, a leader in merchandise analytics technology, to enhance its journey towards data-driven success. This exciting collaboration aims to elevate operational efficiency, enhance customer experiences, and ultimately drive profitability in the ever-evolving fashion landscape.

Under this collaboration, Algonomy's state-of-the-art platform will unity various data sources and offer a comprehensive view across crucial aspect of Pepe Jeans’ business. The platform will provide valuable insights on everything from sales and inventory to pricing and promotions, thus enabling the brand to make informed decisions.

The platform will also allow Pepe Jeans India to delve deeper into data analysis and foster a culture of innovation within its team. Additionally, advanced machine learning algorithms will help the brand predict future selling prices with impressive accuracy, leading to optimised markdowns based on various factors like historical sales, trends, and competitor analysis.

Manish Kapoor, MD & CEO, Pepe Jeans India, says, the platform is a game-changer and offers comprehensive and predictive view of Pepe Jeans’ business. It empowers the brand to make strategic decisions and elevate customer experiences. This partnership will revolutionise the brand’s approach towards pricing strategies and unlock new exciting opportunities, he adds.

Amit Agarwal, SVP – Sales & Business Development (APAC & MEA), Algonomy, agrees, partnering with Pepe Jeans India is a true testament to the transformative power of Algonomy’s technology, he adds.