Armani Exchange to organise third edition of A|X Press Play in Pune

Armani Exchange (A|X) is gearing up for the third edition of A|X Press Play, a vibrant cultural extravaganza set to unfold over two days at Kopa Mall in Koregaon Park, Pune, on March 09-10, 2024.

Promising a dynamic blend of global and local music, A|X Press Play will feature performances curated by both internationally renowned electronic artists and homegrown talents.

The inaugural day will showcase sets by esteemed musical acts such as Dualist Inquiry (DJ set), Todh Teri (live), Blurry Slur X Orbs, and Nariki, while the following day will see electrifying performances by Kohra, Prismer, Mogasu X Baawra, and Aayna. Attendees can immerse themselves in interactive installations and witness the mesmerizing art of projection mapping.

Established in 1991, Armani Exchange serves as Armani's accessible fashion line for style-conscious individuals, blending elements from both the Armani Jeans and Armani Collezioni labels upon its inception. With products distributed across 31 countries and online, the brand has solidified its global presence.

A|X made its debut in India at New Delhi's Select Citywalk Mall in October 2016, marking its entry into the Indian market through a partnership with Reliance Retail Ventures Ltd., the retail arm of Mukesh Ambani’s Reliance Group. Presently, A|X boasts over 17 stores across the nation.