Ace Turtle bags ‘Award of Excellence’ at India Fashion Forum 2024

India's foremost technology-native retail company, Ace Turtle has bagged the prestigious Images 'Award of Excellence' at the India Fashion Forum 2024.

Organised by India’s prominent retail industry publication, Images, this accolade celebrates Ace Turtle's pioneering strides in establishing itself as India's premier fully digitally integrated retailer.

The Images Award of Excellence recognises trailblazing companies that have reshaped the retail landscape. Ace Turtle's steadfast dedication to seamless omnichannel integration across all facets of its operations - from online shopping experiences to in-store customer engagement - deeply impressed the jury.

Nitin Chhabra, CEO, Ace Turtle, states, this award validates the company’s distinctive tech-driven operational model, its unrivaled omnichannel technology prowess, and inherent technology-oriented mindset. It is further developing several pioneering retail technology innovations harnessing emerging technologies such as AI and IoT.

As part of its commitment to spearheading the next phase of evolution in the Indian retail industry through its Retail Nxt approach, Ace Turtle has been at the forefront with its tech-powered business model and development of proprietary tech platforms, namely Rubicon & Connect. Rubicon 3.0, the latest iteration of the omnichannel technology platform, empowers Ace Turtle to maintain a unified view and facilitate effortless, optimised management of commerce operations across channels for its licensed global brands like Lee, Wrangler, Toys"R"Us, Babies"R"Us, and Dockers. This encompasses a single view of catalogue, inventory & price across channels such as online marketplaces, websites, endless aisles, social commerce, and conversational commerce, extending to customer order management, optimised fulfillment, deliveries, returns, and customer support.

Currently deployed across more than 110 stores of Lee, Wrangler, Toys
R’Us, and Dockers in India, the Connect 2.0 app digitises the store’s operations, streamlining numerous manual activities. The app empowers retail store teams by enhancing their efficiency and engagement through communications, training, helpdesk services, and workflows. It equips store teams to execute vital store activities like omnichannel order fulfillment and visual merchandising using their smartphones. Additionally, the Connect 2.0 app incorporates new modules such as Settlement Reports, Retail Key Performance Indicators (KPIs), Leaderboard, Store Weekly Performance, Training, and Attendance, enhancing overall operational effectiveness.