Denim and casual wear brand Levi’s has expanded its brick-and-mortar presence in Rajasthan by opening first exclusive brand outlet in Ajmer. Located in the Mittal Mall in the city, the store houses a selection of apparel and accessories for men and women. 

The store offers the ‘Denim for Life’ collection of classic jeans by Levi’s. Additionally, it also houses chinos, shirts, and tapered pants, etc. Shoppers can also select from a wide range of graphic t-shirts, casual separates, and more feminine designs for women such as denim maxi skirts. 

Established in 1873 in the US, Levi’s is present in over 110 countries worldwide. The brand has several exclusive brand outlets in India besides a dedicated e-commerce store.

Sportswear brand Puma India has collaborated with the IPL team ‘Delhi Players’ to launch a new campaign to connect with the team’s passionate fanbase.

Titled ‘Delhi Save the Light’, the campaign stars cricketers Ishant Sharma, Yash Dhull and Rishab Pant. It portrays Delhi’s strong-willed nature, says Dhull. Shreya Sachdev, Marketing Head, Puma India, believes, the campaign celebrates the unwavering spirit of Delhities.

The campaign enables Puma India, the official kit partner for Delhi Capitals to not only spread the excitement of cricket across the country but also boost sales of their merchandise by riding the wave of the team's strong fanbase.

Having become a zero-debt company, textiles to engineering conglomerate, Raymond Group, plans to expand its apparel business.

Amit Agarwal, Chief Financial Officer, reveals, last year, the brand expanded its retail presence by adding over 200 stores. It now plans to expand by adding 400-500 more stores, reaching a total of 2,000 within the next three years.

Raymond currently generates revenues of Rs 1,500 crore from its apparel business. Bolstered by renowned brands such as Raymond Ready To Wear, Park Avenue, and ColorPlus, the group aims to capture a larger share in India’s apparel market, states Agarwal.

Predominantly a formal clothing brand, Raymond plans to broaden its market reach by infusing casualisation and premiumisation into its product offerings. The company plans to augment production capacity to 11 million pieces with an investment of Rs 200 crore within the next 18 months. It will primarily expand its capacity in Bengaluru, with some capacity enhancements in Ethiopia.

Renowned menswear brand Celio has partnered with Indian Premier League team (IPL), Mumbai Indians to launch an exclusive merchandise collection.

Featuring a captivating assortment offering everything from stylish sweatshirts to trendy t-shirts in shades of grey, sky blue, and vibrant multi-colors, the meticulously designed collection reflects the fervor and vibrancy of both the Mumbai Indians franchise and the city of Mumbai itself.

Slated to be available through various channels, including Celio's official website, select Celio stores nationwide, the MI Shop, prominent online marketplaces, leading departmental stores, and esteemed multi-brand outlets, the collection enables fans to display their allegiance to the Mumbai Indians team, says Satyen Momaya, CEO, Celio,

The designs of this chic and fashionable collection encapsulate the spirit of Mumbai, showcasing captivating visuals that truly capture the essence of the city, he adds.

A subsidiary of Tata Group’s Trent Ltd, Westside expanded its South India operations by launching three new stores in Kalamassery (Kochi), Velachery (Chennai), and Hesaraghatta (Bengaluru).

These newly launched stores retail an extensive range of Westside's 22 in-house brands including Bombay Paisley, Vark, Noun, LOV, Gia, Noun Men, ETA, Studio West, Westside Kidwear, Westside Footwear and Westside Home.

They sell various categories including womenswear, menswear, kidswear, footwear, lingerie, cosmetics, perfumes, accessories, and home furniture.
Raja Kasim, Regional Head, Trent describes the new stores as ‘ultimate fashion destinations’ tailored to meet every style need.

Established in 1998, Westside has been steadily expanding its footprint. By April 2022, the brand opened 200 stores across India. It currently operates 231 stores across the country.

In addition to Westside, Tata Trent manages several other apparel brands including Zudio, Utsa, and Samoh. They also oversee the beauty, accessories, and decor brand Misbu, as well as the hypermarket and supermarket chain Star. Furthermore, the company has joint ventures with Spain’s Inditex SA, operating Zara and Massimo Dutti labels in India.

India's premier homegrown fashion brand, BIBA unveiled its latest summer collection, themed ‘Har Nazar Mein Kuch Naya,’ at its flagship store in Bhubaneswar, Odisha. This unveiling marked yet another significant milestone in BIBA's journey of bringing unrivaled fashion to the heart of India.

The launch event was graced by the esteemed Odia celebrity, Archita Sahu, renowned for her achievements, including being the 1st runner-up in Femina Miss India. During the event, patrons got a unique opportunity to be styled by the guest celebrity, who also shared valuable fashion insights.

As the summer season approaches, BIBA presents a vibrant tapestry of colors, intricate patterns, and effortless styles in its latest collection. Each ensemble is meticulously crafted to tell a distinct story, capturing the essence of summer adventures.

This season, BIBA transcends mere presentation, offering a celebration of novelty and diversity in fashion. From chic contemporary designs to timeless classics, the Summer Collection 2024 promises to cater to the varied tastes and preferences of fashion enthusiasts.

With the grand unveiling of the Summer Collection 2024, BIBA invites customers to explore new style horizons. The latest collection showcases an exquisite array of ensembles, from timeless salwar-kameez dupattas to versatile kurta sets, skirts, and more, catering to the discerning tastes of Bhubaneswar's fashion-forward clientele.

Siddharath Bindra, Managing Director, BIBA, says, the collection aims to make customers’ visits to a BIBA store a delightful experience and allow them to explore latest trends, indulge in timeless classics, and find pieces that resonate with their individual style.

With 6 stores in Bhubaneshwar and 10 stores across Odisha, BIBA is confident of receiving a fantastic response from consumers in the state. BIBA's relentless pursuit of exploring business potential in the rapidly growing Indian market has earned it a niche position in the retail apparel segment.

Iconic denim brand Lee launched a new women’s collection called ‘Denim Beyond Definition.’

Designed by couturier Suneet Varma, the collection features jackets, shirts, skirts, pants and dresses made from the denim fabric with unique embellishments. Targeting Gen-Z customers, the collection is priced between Rs 7,999 and Rs 16,999 and will be sold in Lee stores and online.

Collaborating with an Indian designer for the first time, Lee has designed its maiden collection in gold foil prints, plaid patterns, and metallic detailing. It aims to offers consumers a premium and unique product.

Not expecting high sales in the first season, Lee aims to use it to learn about his customers’ preferences and use that feedback to improve future collections.

The brand also plans to open 60 new stores in India by next year. It currently has 40 stores in the country. The brand’s products are currently sold in its exclusive stores, department stores, online marketplaces

Sephora continues its strategic adjustments in Asia, following its departure from the Taiwanese market last May. The LVMH group's prestigious perfume chain is now gearing up to exit South Korea due to intense local competition.

Announced through social media channels, Sephora South Korea will commence a gradual withdrawal from the country starting May 6, 2024. This decision encompasses the closure of its six physical stores, its local e-commerce platform, and its mobile application.

Established in South Korea since 2019, Sephora initially expressed confidence in the market's growth potential, despite encountering challenges exacerbated by the Covid-19 pandemic. However, the market landscape, dominated by formidable local players like CJ Olive Young boasting over 1,300 outlets, posed significant obstacles.

In January, Sephora saw the departure of its managing director for China, a move also attributed to the fierce competition with local rivals. This competitive landscape has hampered Sephora's growth in China, although the country remains a key focus alongside the United States.

With a global presence spanning 35 countries, Sephora has been forecasted by industry experts to achieve €12 billion in sales by 2022. The company has its sights set on reaching €20 billion in sales, although no specific deadline has been provided.