H&M Group-owned COS to open debut Indian store at Nexus Select Citywalk
H&M Group's second-largest brand, COS (Collection of Style) plans to open its maiden Indian store at Nexus Select Citywalk in New Delhi in October 2025, says Jayen Naik, Chief Operations Officer, Nexus Select Malls.
Renowned for its premium fashion offerings, COS is also known for its minimalist, timeless, and high-quality designs. The brand’s designs are characterized by clean lines, neutral color palettes, and architectural silhouettes. It prioritizes on the relevance of seasonless designs over time, as against its parent company's faster-paced approach.
Spanning approximately 4,000 sq ft of carpet area, the brand’s new store will be located on the ground floor of Nexus Select Citywalk.
The H&M Group currently owns several globally recognized brands such as H&M, H&M Home, COS, Weekday, Cheap Monday, Monki, & Other Stories, Arket, Singular Society, and Sellpy.
The Nexus Select Citywalk Mall in New Delhi hosts many international brands like Foot Locker and NARS, notes Naik. NARS opened its store at the mall in July 2024 while Foot Locker opened in October 2024 and Prada Beauty in February 2025.
Looking ahead, the mall plans to open a store for the brand Gucci Beauty in FY26 and Guerlain’s first store during Diwali 2025.
Currently, the Nexus Select Trust operates 18 malls across India. The retailer plans to expand portfolio to 30 malls by FY 2029-30, asserts Naik.
The group aims to also expand into cities like Hyderabad in the South, and Gurugram, Jalandhar, and Uttarakhand in the North. Currently managing 10.4 million sq ft of retail space, the group aims to double this by FY 2029-30, Naik states.
In Q3, FY25, the revenue of Nexus Select Citywalk Mall increased by 6 per cent Y-o-Y. The group faced several challenges during the year with the consumption, particularly in the apparel category, remaining constrained, resulting in single-digit overall consumption growth. However, the beauty category witnessed significant growth, with consumers also returning to malls for dining experiences, Naik signs off.
