Marking a significant step for the design-forward travel gear brand, Eume has opened its first flagship store at Phoenix Mall of Asia in Bengaluru. .
Serving as a hub for Eume’s complete product range, the new store features their popular backpacks, trolleys, and laptop bags, alongside the standout Eume Trunk. The collection highlights India’s first zipperless, 100 per cent aluminum cabin luggage, a product that reinforces Eume’s pioneering position in the high-luxury travel segment.
Naina Parekh, Co-Founder, Eume says, this new store allows customers to feel, explore, and experience travel gear through a bold, elevated lens.
Eume has deployed a transparent mobile showroom and an eye-catching truck gallery that showcase the brand's signature collections. This unique installation traveled through key Bengaluru hubs like Bellandur, Manyata Tech Park, EGL, and CV Raman Nagar, effectively capturing attention and offering an on-the-go preview of Eume’s distinctive brand personality and product craftsmanship.
Founded in 2017 by Naina Parekh and Pranay Parekh, Eume established itself as a digital-first brand, gaining recognition particularly for its innovative massager backpacks. This physical expansion signifies their commitment to providing a more immersive brand experience for consumers.
