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Brands-To-Retail 25-03-21

Parnika India plans expansion in South and East India, aims for 160 crore revenues by FY26-end

Building on its existing presence in Maharashtra and Gujarat, Surat-based manufacturer and exporter of women's ethnic wear, Parnika India plans to expand into southern and eastern India The company also aims to increase its revenues to Rs 160 crore by the FY25-26-end.

Founded in 1984, Parnika India is engaged in creating a direct manufacturing-to-retail pipeline, emphasizing quality and innovation throughout its process.

Operating on a business-to-business (B2B) model, the company intends to increase both its market reach and production capacity, which currently exceeds 500,000 pieces per month. Parnika India also engages in social initiatives, with a focus on empowering women through employment and entrepreneurial opportunities, aiming for at least 50 per cent female staff. The company is committed to maintaining high-standards and strengthening leaderdship team to support aggressive growth plans, states Vishal Pacheriwal, Managing Director, Parnika India

To ensure efficient logistics and supply chain management, Parnika India partners with reliable logistics providers. They have invested in advanced inventory and distribution systems to streamline order management, shipping, and warehousing. The company also utilizes technology to track and manage operations across multiple locations, facilitating timely delivery and seamless supply chain management.

Brands-To-Retail 25-03-21

Parnika India plans expansion in South and East India, aims for 160 crore revenues by FY26-end

Amazon-backed Prologis to invest $500 million in India’s warehousing market by 2026

US-based Prologis Inc, the world’s largest warehouse owner, plans to invest $500 million in India by 2026 to expand its warehousing portfolio. The company may double its investment within seven years, said chief investment officer Joseph Ghazal.

Prologis, which counts Amazon as its biggest client, aims to build and lease warehousing parks while also developing build-to-suit facilities. It plans to establish a presence in Delhi, Mumbai, Pune, Bengaluru, and Chennai. The company has already acquired three land parcels 200 acres in Sriperumbudur near Chennai, 40 acres in Hosur, and 30 acres in Hoskote in partnership with RMZ Corp.

Ghazal highlighted India's economic growth, regulatory support, and increasing consumption as key factors driving Prologis expansion. He noted that the Grade A warehousing market remains underserved, presenting significant growth opportunities.

Prologis entered India in 2023 after shelving earlier plans due to the 2008 financial crisis. The company manages a global portfolio of 1.3 billion square feet with $198 billion in assets.

Construction is underway at Sriperumbudur and Hoskote, with work set to begin at Hosur, said Vineet Sekhsaria, head of India, Prologis. The firm is open to partnerships to scale up operations.

Prologis will compete with Indospace, Blackstone-owned Horizon Industrial Parks, and ESR India. Experts see its entry as a major boost to India’s warehousing sector.

Brands-To-Retail 25-03-21

Amazon-backed Prologis to invest $500 million in India’s warehousing market by 2026

Arrow evolves brand identity with expansion into non-formal categories

A long-established leader in men's formal wear since 1851, Arrow is evolving its brand identity by expanding into non-formal categories, transforming from a primarily formal wear brand to a comprehensive lifestyle brand catering to diverse menswear needs.

Arrow's heritage is built on pioneering innovations, including the detachable collar, smart shirts, and anti-odor technology. This commitment to innovation continues with flagship products like the Auto-Press shirt, a wrinkle-free, non-iron shirt known for its performance and convenience.

The brand’s recently introduced Auto-Press Flex shirt combines wrinkle-free technology with stretch, overcoming the technical challenge of integrating stretch into high-temperature baking processes, explains AnandAiyer, CEO. Arrow also offers trousers with the Auto Flex waistband for enhanced comfort and flexibility, and its Auto-Press 4.0 shirts represent the next generation of wrinkle-free technology.

While maintaining its dominance in formal wear, Arrow continues to also focus on menswear/ Currently, the brand does not plan to expand into women's or children's wear, states Aiyer Arrow's extensive distribution network includes exclusive brand outlets, department stores, multi-brand outlets, and thousands of touchpoints nationwide, ensuring omnichannel accessibility while maintaining a premium brand image.

Committed to consistent growth, Arrow plans to open 20 to 30 new stores annually. The brand plans to accelerate its expansion by opening over 40 new stores next year, adds Aiyer. This strategic growth and innovation will solidify Arrow's position as a leading menswear lifestyle brand.

Brands-To-Retail 25-03-20

R|Elan Fabrics 2.0 collaborates with Heumn to launch new collection at LFW X FDCI

Reliance Industries’ R|Elan Fabrics 2.0 plans to launch a unique collection during the Lakme Fashion Week X FDCI on Oct 11, 2024.

To be launched in collaboration with the ready-to-wear homegrown label Huemn, the collection merges the brand’s distinctive design philosophy with R|Elan's state-of-the-art fabric technology.

Combining creativity and innovation, the R|Elan x Huemn collection adopts eco-friendly fabrics made from PET bottles like the R|Elan GreenGold, and also R|Elan Kooltex .

The collection will showcase Huenm’s signature elements—hand-drawn prints, bold statement pieces, inclusive fits, and meticulously handcrafted textures and surfaces. It will also feature handcrafted embroideries that pay tribute to traditional Indian craftsmanship.

A standout feature of this collection is its unique blend of advanced materials and intricate textures that help create garments elevating the visual and tactile experience. A mix of style, sustainability, and comfort, these garments come with a finish that enhances both their form and function.

Pranav Misra, Co-Founder and Creative Director of HUEMN, states, a dynamic union of creative vision and technological innovation, the Huemn X R-Elan collaboration is poised to inspire consumers to rethink fashion.

Hemant D. Sharma, Sector Head – Polyester, Reliance Industries, adds, the collaboration is a perfect example of how R|Elan’s advanced fabric technology’s performance and sustainability creates a one of a kind experience.

Brands-To-Retail 24-10-10

Shoppers opens inaugural store in Nagpur

A prominent fashion and beauty retailer, Shoppers Stop has expanded its retail presence in Maharashtra by opening its inaugural store in Nagpur.

Situated in the Civil Lines area, the new store will showcase over 500 fashion and beauty brands spanning diverse categories. It will also provide premium services, including beauty makeovers and personalized shopping experiences.

Kavindra Mishra, Managing Director and CEO, Shoppers Stop, states, with its rich cultural heritage and expanding economy, Nagpur was a logical choice for the brand’s expansion. This new store in the city is designed to offer a carefully selected range of fashion, beauty, and lifestyle products, enhanced by outstanding customer service and exclusive experiences.

This Shoppers Stop location will bring exclusive access to international brands such as Calvin Klein, Armani Exchange, Cerruti, Tommy Hilfiger, Guess, and Aldo to the Nagpur region.

Brands-To-Retail 25-03-20

Shoppers opens inaugural store in Nagpur

Mashroo expands with five new stores across India

Expanding its physical retail footprint, modern modest wear specialist, Mashroo has opened five new stores across India. Of these, four stores are located in Mumbai while the remaining one store is located in Hyderabad. This also brings the brand’s total storecount to nine across India. This expansion aims to make their premium modest fashion more accessible to both men and women.

The new Mashroo stores are located on Mohammad Ali Road, Jogeshwari Vaishali Nagar (Mashroo Man), Jogeshwari Vaishali Nagar (Mashroo Woman), and Mira Road in Mumbai, as well as in Abids, Hyderabad. These new locations join Mashroo’s existing stores in Byculla and Jogeshwari SV Road in Mumbai, Commercial Street in Bengaluru, and Tolichowki in Hyderabad, strengthening their presence in key fashion centers.

Mashroo’s recent expansion demonstrates the growing demand for modern, culturally inspired clothing, and the brand been at the forefront of reinventing modest fashion in India, says Junaid Khan, Co-founder and Chief - Designs, Mashroo. The brand delivers a seamless blend of elegance and everyday wear by fusing tradition with contemporary aesthetics, he adds.

Beyond India, Mashroo is also present in international markets such as the US, Canada, the UK, Australia, and Zimbabwe, with distribution operations in over 30 countries. The brand’s expansion reflects the increasing demand for modern modest wear, and these new store openings are designed to serve diverse communities while complementing their online presence.

Brands-To-Retail 25-03-19

Jockey launches first athleisure EBO in Kochi

An iconic brand known for its comfort and quality, Jockey has launched its debut athleisure store in India.

Located in Lulu Mall, Kochi, the EBO offers a dedicated retail experience focusing exclusively on the brand’s popular athleisure range. It caters to the customers’ demand for comfortable, stylish, and functional apparel that can be worn for both active and casual settings.

Featuring a modern layout, new Jockey Athleisure store offers the brand’s latest collection of performance-driven activewear, casual loungewear and accessories for men, women, and young adults. The range includes t-shirts, joggers, leggings, sports bras, hoodies, and track pants, all designed to transition seamlessly from workouts to everyday activities.

Crafted with high-quality fabrics, each item in this collection blends functionality with fashion to meet the needs of a dynamic lifestyle.

Brands-To-Retail 24-10-10

Jockey launches first athleisure EBO in Kochi

Monte Carlo’s online revenues grow 126% as the brand transitions to Shopify Plus

India’s leading winter wear brand, Monte Carlo has boosted the online revenues by 126 per cent by transitioning to premium e-commerce platform, Shopify Plus.

For a seamless migration from Laravel in just months, Monte Carlo partnered with Mojito Labs. The move enabled the brand to enhance user experience, leading to its online business expanding to 11 per cent of the brand’s total sales and transactions increasing by 115 per cent within three months.

By leveraging Shopify’s built-in features, Monte Carlo improved checkout efficiency with one-page checkout, reducing cart abandonment. The platform’s AI-driven upselling tools allowed personalized recommendations, such as pairing winter caps with jackets, boosting average order value. Additionally, a prebuilt Shopify theme ensured a visually appealing, mobile-friendly design, while faster page load speeds enhanced customer satisfaction.

Monte Carlo also utilized Shopify’s cloud hosting, eliminating the need for AWS hosting and reducing operational costs. Since migrating, the site has maintained 100 per cent uptime, even during peak shopping periods.

To further enhance customer experience, Monte Carlo integrated apps from the Shopify App Store, such as Matrixify for data management, Flits for customer wishlists, and Retafy for loyalty program management. The brand also introduced a 10 per cent cashback pop-up notification, automatically applying discounts at checkout, simplifying the shopping process.

These enhancements led to a 493 per cent increase in returning customers, demonstrating improved engagement and customer loyalty. Additionally, Monte Carlo cut server costs in half, reallocating resources to innovation.

With a fast, stable, and conversion-optimized website, Monte Carlo is now exploring new digital innovations, including faster delivery, virtual fitting rooms, and AI-driven personalization, as it gears up for international expansion.

Brands-To-Retail 25-03-20

Nobero to launch 25 standalone stores across India by FY26

A ‘fashleisure’ brand under TMRW House of Brands, Nobero plans to launch 25 standalone stores throughout India by FY 2026.

Previously focused on online sales, the brand has now forayed into physical retail with the launch of its first exclusive brand outlet (EBO) at Sarath City Mall in Hyderabad. This will help the brand strengthen its position in India's expanding casualwear market, as the athleisure and travel-inspired fashion sector continues to grow.

The brand’s stores will act as experience centre for customers and serve as key platforms for launching new collections and gathering immediate customer feedback, says Karthik Venkat, Co-founder, Nobero.

A part of TMRW House of Brands' broader omnichannel strategy, this expansion has already resulted in over 30 store openings across its various brands in recent quarters. The brand is expanding rapidly across both online and in-store channels, states Prashanth Aluru, CEO and co-founder, TMRW House of Brands. By FY 2026, Nobero plans to launch over 125 stores across its portfolio, providing a smooth shopping experience for customers.

Founded in 2020, Nobero will concentrate on major metropolitan areas, targeting high-potential locations that complement its existing online presence. Through this omnichannel approach, the brand aims to capture a larger portion of India’s evolving fashion market.

Brands-To-Retail 25-03-19

Peter England embarks on East India expansion with a store in Odisha

India’s leading menswear brand from Aditya Birla Fashion and Retail. Peter England expanded its footprint in East India by launching its latest flagship store in Odisha.

Located in Kharvela Nagar, Bhubaneswar, this 1,700-sq-ft store offers an unparalleled shopping experience to fashion-forward men in Odisha. It highlights the brand’s commitment to cater to the growing demands for high-quality affordable menswear in Odisha. By offering customers an access to brand’s celebrated fashion collection, the store reinforces Peter England’s leadership position in the Indian menswear market.

Besides its Gentlemen’s League Collection, the store also showcases the brand’s Yacht Club Collection designed for customers embracing the refined, smart yacht lifestyle. Besides, it also launches the Zodiac Collection, featuring an exclusive range of top wear inspired by the 12 zodiac signs.

Anil S Kumar, Chief Operating Officer, Peter England, says, offering the best of Peter England’s collections till date, the store ensures an immersive shopping experience for the brand’s customers. It also resonates with the fashion sensibilities of the region’s modern, discerning consumers, he adds.

The store launched with several exclusive opening offers, providing customers with an opportunity to add the finest Peter England styles to their wardrobes.

Brands-To-Retail 24-10-10

Peter England embarks on East India expansion with a store in Odisha

The Consumption Conundrum: Can India's Growth ride on spending alone?

A single, vibrant strand is currently pulling the Indian economy forward: consumption. From Delhi’s bustling bazaars to the digital storefronts accessed from remote villages, the rise in consumer spending is undeniably driving growth. But the moot point is: can this single strand bear the weight of India's economic aspirations, or will it begin to fray?

The fundamental principle is that sustained growth requires a harmonious balance between supply and demand. With its powerful multiplier effect, investment acts as the loom that weaves these elements together. This is where the contrasting narratives of India and China offer valuable lessons.

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The China story: Investment as the warp and weft

China's remarkable rise is a testament to the strength of investment as the warp and weft of economic development. From the 1970s, China consistently prioritized investment, particularly in infrastructure and manufacturing, creating a robust foundation for export-led growth. This strategy led to rapid industrialization, job creation, and a rise in national prosperity.

China has recorded consistently high investment rates. In fact, in 1992, China's investment share of GDP stood at 39.1 per cent, compared to India's 27.4 per cent.

It adopted a policy of state-led investments in critical sectors. By 2023, China's investment rate reached 41.3 per cent, while India's lagged at 30.8 per cent. The relentless focus on export-oriented manufacturing bore results and the massive, transformative infrastructure development are an example for others to follow.

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India's consumption canvas

In contrast, India's recent growth story is based on domestic consumption. This is particularly evident in the growing fashion and apparel sector, a key driver of India's consumption-led expansion.

The India fashion retail market size was estimated at $58.16 billion in 2023, and is projected to reach $125.31 billion by 2030, with a CAGR of 12.65 per cent highlights a Blueweave Consulting study. Companies like Reliance Retail, Trent and Aditya Birla Fashion and Retail Limited are capitalizing on this growth, expanding their footprints and catering to the evolving needs of Indian consumers.

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As per Wazir Advisors, "The per capita expenditure on apparel is expected to reach Rs 6,400 by 2023, from Rs 3,900 in 2018. Therefore, the total Indian apparel consumption expenditure is expected to grow to Rs 9.35 lakh crores by 2023."

This increase is due to rising disposable incomes, rapid urbanization, and the increasing influence of global fashion trends, which get a boost from social media. The sector contributes nearly 2 per cent of India's GDP and accounts for 14 per cent of industrial production, highlights Wazir Advisors’ study.

The consumption-led growth scenario throws up numerous challenges. It results in a weaker multiplier effect compared to investment. It has the potential for increasing income inequality, leaving many behind and a dependence on potentially volatile sources of demand. It results in a persistent trade deficit and stagnation of public and private investment.

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Table: Comparative analysis and the contrasting picture

Feature	China	India
Growth Model	Investment-Driven	Consumption-Driven
Investment Rate	High (40%+ of GDP)	Relatively Low (around 30% of GDP)
Infrastructure	Extensive, Advanced	Developing, with Gaps
Manufacturing	Strong, Export-Oriented	Developing, with Potential
Income Inequality	Significant, Addressed Through Growth	Widening, a Growing Concern
Government Role	Active, Interventionist	Relatively Passive in Investment
Fashion Retail Growth	Growing, but less of a GDP driver.	Very Strong GDP driver.

Investment rates over time
Year	India (% of GDP)	China (% of GDP)
1992	27.4	39.1
2007	35.8	N/A
2013	31.3	44.5
2023	30.8	41.3

India's future depends on its ability to weave a balanced economic fabric. While consumption, particularly in sectors like fashion, offers a vibrant hue, it cannot be the sole sustaining strand.

By prioritizing investment, fostering a conducive business environment, and addressing income inequality, India can strengthen its economy. The government must act as a skilled weaver, guiding the process and ensuring that all threads contribute to a strong, resilient, and prosperous future.

Brands-To-Retail 25-03-20

Triumph launches exclusively designed collection for International Women’s Day

Lingerie brand Triumph has unveiled an exclusive collection for International Women's Day, designed with a strong emphasis on all-day comfort and boosting confidence. This launch demonstrates the brand's dedication to connecting with its customers and celebrating modern women.

Women have always been central to everything that Triumph does, says Bhavin Devpuria, Head-Marketing (India & Sri Lanka). The brand creates each of its products keeping their needs, comfort and confidence in mind. This not only influences the brand’s collections but its approach to innerwear, he adds.

Triumph has launched a dedicated campaign for the collection, featuring a visual of women raising their fists, which symbolizes strength and determination while maintaining authenticity. The campaign's messaging aims to reinforce self-assurance in daily life, from making bold decisions to overcoming challenges.

The new collection is tailored to women balancing professional and personal responsibilities, reflecting the evolving lifestyle of Indian women. Triumph has maintained a retail presence in India for 23 years, operating over 1,500 sales points and reaching more than five million customers. This latest launch continues the brand's focus on functional and technically crafted lingerie, aligning with its global positioning in the intimate apparel market.

Brands-To-Retail 25-03-08

Relaxo Footwear to launch debut range of flip flops in The Philippines

India’s largest footwear manufacturer, Relaxo Footwear aims to make its debut in The Philippines with the launch of its iconic flip flops in this market. The brand currently operates in the Visayas and Mindanao markets.

For the last four decades, Relaxo flips flops have been renowned for their high quality and trust. Also known for their longevity and comfort, these flips flops are preferred by customers seeking durable footwear.

Ritesh Dua, Executive Vice President, Relaxo Footwears, says, the launch of these flip flops in Philippines showcases the brand’s dedication to deliver superior footwear solutions globally. The expansion enables Relaxo Footwear to introduce its gold-standard products in the Philippines market. The flip flops resonate with Filipino consumers seeking quality footwear at affordable prices, adds Dua.

Relaxo flip flops entry into the Philippines market reaffirms the company’s mission to offer premium footwear solutions worldwide, underscoring its commitment to innovation, quality, and customer satisfaction.

Brands-To-Retail 24-10-08