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Foot Locker plans omnnichannel debut in India with Metro Brands, Nykaa Fashion

A global leader in sneaker culture, Foot Locker plans to make its omnichannel debut in India on Oct 19, 2024. The brand will launch physical stores in partnership with Metro Brands while it will also introduce a dedicated Foot Locker website and a shop-in-shop in partnership with Nykaa Fashion on the e-commerce player’s platform.
Foot Locker’s first physical store at Select City Walk in New Delhi will introduce the brand’s globally launched Reimagined concept, offering a cutting-edge shopping experience. With a focus on innovation, the store will provide an interactive and intuitive journey for Indian consumers and sneaker enthusiasts. Complementing the in-store experience, Nykaa Fashion’s digital platform will deliver a seamless online shopping journey that mirrors the excitement of the physical store.
Through these initiatives, Foot Locker India aims to connect with youth, culture, and passion-driven communities. Known as Stripers, the brand’s ambassadors are category experts who will enhance the shopping experience and play a vital role in community programs. Additionally, Foot Locker will offer India’s FLX(TRA) Rewards Program, allowing customers to earn rewards while engaging with top sneaker and apparel brands like Nike, Jordan, adidas, Puma, etc. It will make sneaker personalisation services available at the Sneaker Hub, and sneaker care products from brands like Crep will also be offered.
Peter Scaturro, Senior Vice President-Strategic Planning & Growth, Foot Locker, opines, this expansion will help boost the company’s global growth. Nissan Joseph, CEO, Metro Brands, adds, the collaboration between the two companies will shape India’s growing sneaker culture, while Adwaita Nayar, Co-Founder, Nykaa and CEO, Nykaa Fashion, emphasises, it will help Nykaa deliver a next-gen digital shopping experience to India’s vibrant sneaker community.

Foot Locker plans omnnichannel debut in India with Metro Brands, Nykaa Fashion

Max Fashion signs Kalki Koechlin as brand ambassador for festive campaign

Landmark Group’s value fashion brand, Max Fashion has signed actor Kalki Koechlin as the brand ambassador for its latest campaign for the festive season.

This campaign follows Max Fashion’s ambitious expansion strategy to add at least 50 new stores this year, bringing its total to over 550 by the end of 2024. The brand also plans to revamp its existing stores nationwide to enhance the shopping experience for consumers.

The brand’s expansion plans align with its goal to understand evolving customers’ needs, says Sumit Chandna, Deputy CEO, Max Fashion. The brand currently has 520 stores across 200 cities in India, including 42 outlets in Bengaluru alone. Notably, in 2023, it opened its largest store in Kochi, covering more than 25,000 square feet.

Excluding food and grocery, the Indian value retail market is projected to rise to $170 billion by 2026 from $111 billion in FY23, according to a report by Wazir Advisors. This growth will be primarily led by the apparel sector that is projeceted to grow at a CAGR of 15 per cent from 2023-2026.

Max Fashion aims to establish itself as a true omnichannel platform. However, for this, the brand first needs to create an engaging in-store experience, where customers queue up outside the store for its attractive offerings, says Santosh Sreedhar, Partner, Avalon Consulting.

The brand should focus on delivering quality at reasonable prices, fusion fashion or even pure ethnic styles for the masses, adds Abha Wankhede, Associate Professor – Marketing, KJ Somaiya Institute of Management. The brand also needs to expand into the Tier II and III markets, she notes.

Pravin Govindu, Partner, Deloitte India, opines, Max Fashion's success depends on effective cost management across manufacturing, supply chain, and distribution. The brand can consolidate its positon in the value retail market by navigating these challenges and implementing its growth strategy, he adds

KalkiKoechlin

French Crown to launch multiple stores across India

Making its offline debut, renowned luxury menswear brand French Crown is launching its first physical stores in key Indian cities.

Founded in 2016 by Ilesh Ghevariya and Bhavdip Ghevariya, French Crown is renowned for its commitment to sustainable fashion. Initially an online-only platform, the brand quickly built a global following for its premium yet affordable menswear. It is currently present in over 90 countries and introduces more than 300 new designs every week.

The new physical stores of the brand will offer in-store tailoring services, ensuring a perfect fit tailored to each customer's style. They will feature sleem, modern interiors to provide and elevated shopping experience to customers, adds Ghevariya.

The offline expansion will begin with 10 stores in major Indian cities, giving customers the chance to directly experience the brand's dedication to style, quality, and comfort. These locations have been strategically selected to cater to fashion-forward, style-conscious consumers.

This move is part of French Crown’s broader strategy to grow its presence across India, making luxury fashion more accessible while maintaining its focus on sustainability and craftsmanship. The introduction of the new ‘Frenchies’ line, featuring trendy and comfortable everyday styles, further broadens the brand's appeal.

The first stores will open in cities like Surat, Akola, Chandrapur, Nagpur, and Delhi. French Crown’s offline expansion, combining its robust online platform with immersive physical stores, offers customers the best of both worlds—luxury fashion at their fingertips and the personalised experience of in-store shopping.

French Crown to launch multiple stores across India

Nicobar forays into offline retail with new store in Chandigarh

Premium apparel and lifestyle brand Nicobar has ventured into offline retail by opening its first brick-and-mortar store on the Madhya Marg in Chandigarh. The launch event for the store included an interactive discussion on travel, design, and the art of crafting memorable experiences.

Focusing on creativity and community, the launch event also featured a conversation with actress Gul Panag alongside Raul Rai and Simran Lal Rai, Co-founders of the brand.

The new store offers a diverse range of men’s and women’s apparel, accessories, jewelry, and home décor. Its expansive interior is adorned with abstract artwork, natural wood furnishings, and metal clothing racks, complemented by plants that add a fresh touch.

Nicobar also introduced a new festive jewelry collection featuring sculptural and fusion designs. A few of the notable pieces of this collection included a pair of ‘sunburst gold earrings,’ an Elaichi Bracelet and Elaichi Danglers as well as large moon-shaped ear cuffs, studs and sunburst chokers.

Nicobar forays into offline retail with new store in Chandigarh

Salt Attire expands with a first EBO in Dehradun

Expanding its omni-channel strategy, womenswear brand, Salt Attire has opened its first exclusive brand outlet in Dehradun. Located in the Mall of Dehradun, the store offers a wide range of day-to-evening separates and denim, catering to a variety of style preferences.

The store’s design features a monochrome interior with industrial fittings, enhancing the display of the brand’s chic, western-style garments. As listed on the mall’s website, Salt Attire joins other well-known brands including Go Colors, American Tourister, Lenskart, Aldo, Croma, and Lifestyle.

Launched by Dipti Tolani, Founder in 2016, Salt Attire has successfully bootstrapped the business to date. Although the brand has been self-funded so far, they are open to considering external funding—whether through debt or equity—if necessary to accelerate future growth, says Tolani.

With its Dehradun store, Salt Attire continues to strengthen its presence in the Indian fashion market, blending physical retail with its online offerings to reach a broader audience.

Salt Attire expands with a first EBO in Dehradun

KingsCraft launches Underrated Club streetwear

KingsCraft Online Brands Pvt. Ltd. has unveiled Underrated Club (URC), a new streetwear label, aiming to redefine luxury with a blend of urban style and timeless elegance.

Co-founded by Abhishek Teri and Kartik Anand, headquartered in Pune, Maharashtra, URC plans a robust online presence and strategic retail expansion.

The brand's debut collections, Underrated Originals and Underrated Classics, promise seasonal designs, bold graphics, and durable wardrobe staples.

With a focus on the burgeoning Indian market, URC seeks to pioneer in luxury streetwear, emphasizing meticulous craftsmanship and innovative fashion.

Future plans include partnerships, pop-up stores, and flagship openings in major cities.

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