Actress Ananya Pandey chosen as Chanel’s first brand ambassador from India

Making a significant mark in the fashion world, Indian actress Ananya Panday has been chosen as Chanel's first-ever brand ambassador from India. This appointment signifies a major moment for both the fashion and film industries.  

At 26, Panday has emerged as a prominent Gen-Z style icon. In a short span, the actress has become a familiar face on red carpets and magazine covers, recognized not only for her film roles but also for her developing and sophisticated sense of style. Recently, Panday has frequently showcased the signature elegance of Chanel in her public appearances.  

Panday's association with Chanel gained attention when she made a stylish appearance at Chanel’s Spring/Summer 2025 show. Since then, she has been seen wearing the brand at various important events, including the BoF dinner held in Mumbai. Furthermore, her covers for Vogue and Grazia India also featured her in stunning Chanel ensembles, strongly hinting at a deeper collaboration.

According to a report by the Business of Fashion (BoF), Chanel states, Pandey characterises a generation of evolving tastes and fiercely independent identities who navigate the world with their curiosities. Her values resonate with Chanel making her the perfect choice to represent the house, the report adds.

Chanel's partnership with Panday indicates exciting developments on a larger scale. The French luxury brand is clearly acknowledging India's increasing importance in the luxury market, with Panday positioned at the forefront of this movement.

With nearly 26 million followers on her personal social media platforms, Panday's influence extends beyond her film career. Her fashion choices consistently make a statement, her brand endorsements are carefully selected, and her latest role as Chanel's brand ambassador firmly establishes her as one of India’s most impactful voices in the current fashion landscape.