Legacy T T Brand earns ‘Well-Known Trademark’ status in India alongside Starbucks, NDTV, and others
Legacy T T Brand has achieved a major milestone with its inclusion in the prestigious list of ‘Well-Known Trademarks’ in the Trade Mark Journal dated April 14, 2025. Recognised under Section 11 read with Section 2(z)(g) of the Trade Marks Act, 1999, Brand T T joins an elite group of only 334 trademarks that enjoy this status in India alongside global names like Starbucks, Economic Times, Matrix, and NDTV.
The concept of a ‘well-known trademark’ is grounded in international agreements like the Paris Convention and the TRIPS Agreement. Such recognition grants stronger legal protection against misuse or dilution, even across unrelated goods or services, without needing separate registration in every jurisdiction.
Brand T T, established in 1964, has built a strong domestic and global presence, exporting its products to over 60 countries across five continents. It has long been a prominent player across multiple trademark classes in India. The brand’s extensive recognition, commercial footprint, and consumer trust were key to this legal elevation.
This status brings several advantages: heightened protection, broader market reach, and stronger brand association. It also reinforces the brand’s positive reputation and easy identifiability among consumers.
The recognition comes on the heels of the brand’s latest marketing push, having recently appointed Bollywood actor Rajkumar Rao as its brand ambassador. Brand T T continues to strengthen its presence across B2C platforms like Amazon and Flipkart, organised retail chains like Reliance and VMart, and B2B and institutional channels including AJIO, CSD canteens, and over 30,000 retail outlets across India.
