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MBL extends partnership with Crocs India

Leading footwear and accessories specialty retailers, Metro Brands (MBL), has extended its partnership with Crocs India (CIL), a global leader in innovative casual footwear. The two companies have signed a retail partnership agreement, granting MBL exclusive rights to operate and own Crocs ‘full price’ stores across the western and southern states in India and increase in residual balance term of the contract.

Further, the agreement gives MBL the right to continue, renew and operate all existing Crocs stores currently operational in Northern & Eastern states of India.

Initiated in 2008, the partnership introduced Crocs' products within MBL multi-brand outlets. In 2015, both the the brands inked a nonexclusive retail license agreement authorising MBL to distribute Crocs products in India, aligning seamlessly with the MBL mission of bringing global brands to India and offering a dynamic retail experience to its customers. Today, MBL operates over 200 exclusive stores of Crocs across India.

Sumit Dhingra, Vice President & General Manager, India, Middle East & Africa, Crocs says, the brand’s partnership with Metro Brands has played a pivotal role in translating its unique value proposition of self-expression, personalisation and iconic comfort – into a retail experience that resonates deeply with Indian consumers.

Nissan Joseph, CEO, Metro Brands adds, the company’s partnership with Crocs has been extraordinary, and it is poised for further growth in advancing Crocs' presence in our country.

MBL extends partnership with Crocs India

Business Standard organises ‘BS Manthan’ to explore luxury’s sector’s potential in India

With global luxury brands turning their attention to India, and indigenous luxury labels venturing into international markets, the luxury sector is poised to play a pivotal role in India's aspiration to position itself as a developed nation by 2047.

However, navigating the luxury business terrain demands steadfast relationship-building, time, and infrastructure support. To explore India’s potential to keep pace with these demands, Business Standard organised a two-day national
two-day national summit titled ‘BS Manthan,’ on Mar 27 and 28 at Bharat Mandapam, New Delhi.

Held under the theme ‘Ramp to resorts to retail: How can luxury in 2047 redefine a developed India,’ the summit comprised forward thinking discussions by industry leaders and observers. These leaders envisioned the luxury industry's trajectory over the next 23 years.

According to ‘The State of Fashion 2024’ report by The Business of Fashion and McKinsey & Company, India is deemed one of the most promising destinations for luxury consumption globally. This sentiment was echoed by Benedicte Epinay, CEO, Comité Colbert, France's luxury association, citing a 75 per cent increase in the desire for luxury products. Pushpa Bector, Senior Executive Director, DLF Retail, termed the next decade as ‘the decade of retail for India.’

Industry stalwarts like Kapil Chopra, Founder, The Postcard Hotel, and Abheek Singhi, Managing Director, Boston Consulting Group, dissected the luxury sector's potential to propel India towards its development goals. Featuring luminaries such as Alexis de Ducla, Mathieu Lustrerie and Nikhil Sethi, KPMG India, the panel aimed to catalyse ideas among policymakers, government officials, industry leaders, and innovative entrepreneurs attending the summit.

Business Standard organises ‘BS Manthan’ to explore luxury’s sector’s potential in India

Metro Brands renews partnership with Crocs India

Metro Brands (MBL) has renewed its partnership with Crocs India with notable adjustments to the agreement terms. The renewed agreement gives Metro Brands exclusive rights to own and operate Crocs ‘full price’ stores across the western and southern states of India along with an extension of the contract's residual balance term.

Additionally, the agreement retains MBL’s rights to maintain, renew, and operate all existing stores currently operational in the Northern and Eastern states.
This renewal marks the evolution from the previous Non-Exclusive Retail License Agreement signed in April 2015 between the two companies, effectively superseding it.

Launched in 2008, the partnership between MBL and Crocs India began with the introduction of Crocs' products within MBL's multi-brand outlets. Subsequently, in 2015, the companies entered a non-exclusive retail license agreement, allowing MBL to distribute Crocs products in India. Presently, MBL operates over 200 exclusive Crocs stores.

Commending MBL’s role in enhancing Croc’s presence in India, Sumit Dhingra, VP and General Manager, India, Middle East, and Africa emphasised their contribution in creating a retail experience resonating deeply with Indian consumers.

Besides Crocs, Metro Brands also boasts an array of Indian labels like Metro Shoes, Mochi, Walkway, and international brands such as Crocs, Fila, and FitFlop. Additionally, the company recently partnered with the US-based footwear giant Foot Locker.

Metro Brands renews partnership with Crocs India

Bombay Shirt Company introduces new premium blazers range

India’s pioneering online custom-made shirt brand Bombay Shirt Company (BSS) has introduced a new range of premium tailor-made blazers at their latest retail store.

BSC recently inaugurated its 20th retail outlet in India. Located in Navi Mumbai, the new store is innovatively designed with traditional product racks being replaced with display boxes featuring mannequins showcasing each product category.

The store allows customers to browse through various fabric options for tailor-made shirts, blazers, jeans, chinos, and pants. They can also view their chosen customisations on a large screen. The store has in-house stylists to guide customers through the fabric selection and customisation process.

Established in 2012, Bombay Shirt Company is known for its meticulous customer service and unique in-store shopping experience. The brand has seven stores in Mumbai. Its new store in Navi Mumbai aims to minimise customers’ visual clutter and help them make an informed purchase decisions, says Akshay Narvekar, Founder and CEO.

Bombay Shirt Company introduces new premium blazers range

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