Pepe Jeans London pays homage to brand’s British origins with Summer 2025 Campaign

Pepe Jeans London pays a tribute to the brand’s British origins by launching the Summer 2025 Campaign. Inspired by classic university towns across the UK, the campaign highlights those iconic locations that provide the ideal setting for the brand’s new collection that merges timeless appeal with the confident and cool attitude that defines Pepe Jeans.

Highlighting the denim lifestyle, the brand’s new collection for this season emphasizes on cream and white denim pieces. Signature items of this collection include tencel shirts and jeans in Pepe's iconic light wash, while blue and white stripes introduce a summery touch to knitwear and shirts for both men and women. These versatile stripes add a touch of sophistication and elevate casual pants or statement jumpsuits.

The collection also features college-inspired casual looks, perfect for transitioning into warmer weather. Lightweight jackets, polos, and linen shirts capture the easygoing spirit of summer while maintaining a contemporary edge.

Featuring the brand's global ambassador, actress and entrepreneur Kriti Sanon, and Canadian model Simon Nessman, the campaign brings the collection's vision and inspiration to life, capturing the essence of the UK's classic collegiate charm combined with the relaxed style of Pepe Jeans. Each look embodies the brand's commitment to denim-focused fashion while celebrating its rich British heritage.