VIP Clothing teams up with Zepto strengthen digital presence in India
With an aim to strengthen its digital presence in India, innerwear brand VIP Clothing has collaborated with quick commerce platform Zepto. The partnership will enable VIP will to make innerwear products from leading brands like Frenchie, Feelings and VIP, available for purchase on the Zepto platform with doorstep delivery in minutes.
The platform will make these products available in multiple cities including Mumbai, Delhi NCR, Bengaluru and Chennai.
Devendra Meel, Chief Business Officer, Zepto states, the platform’s has aimed to provide users with fast and reliable access to daily essentials, and this partnership enhances that mission.”
Sunil Pathare, Chairman and Managing Director, adds, the brand’s partnership with Zepto represents a significant step towards enhancing the shopping experience. As it expands into quick commerce, it looks forward to reaching more consumers and providing them with the efficiency and convenience they need for their everyday purchases.
Having earlier partnered with Swiggy Instamart, VIP Clothing plans to further expand its presence across leading digital platforms in the coming months.
