Asics launches GEL-K1011 sneakers range in India
Strengthening its presence in the SportStyle market, Japanese sportswear brand Asics has launched their GEL-K1011 sneakers range in India. This new unisex sneaker range has been launched in neutral color options including cloud gray/cream, black/carrier gray, white/pure silver, and black/pure silver.
Consistent with ASICS' design philosophy of continuous improvement, the GEL-K1011 blends retro design elements with modern technology. The sneaker incorporates features from the late 1990s and early 2000s Gel-Kayano™ models, such as layered panels and vintage badge details, while using updated construction for improved comfort and wearability.
The sneaker’s design is inspired by the uppers of the Gel-Kayono™ 5, Gel-Kayano™ 6, and Gel-Kayano™ 10 models, combined with a midsole adapted from the Gel-Cumulus 17. Equipped with dual GEL technology inserts, along with Flytefoam and Flytefoam Propel cushioning, the GEL-K1011 is designed to provide comfort, responsiveness, and impact absorption.
Rajat Khurana, Managing Director, Asics India and South Asia, states, this launch represents a significant step forward in ASICS’ evolution, as the brand ventures into the SportStyle segment with a renewed focus. As consumer preferences change, more people are looking for sneakers that offer the best of both worlds: superior comfort and contemporary design. The GEL-K1011 embodies this shift, designed for the style-conscious generation that values performance and aesthetics equally.
Priced at Rs 11,999 (approximately $144 ), the GEL-K1011 is available at Asics retail stores and online platforms across India.
