AstorMueller to expand operations in India

Poised to make significant strides in the market, European shoe brand AstorMueller with plans to expand its operations in India by unveiling new footwear and apparel brands, and setting up new stores, says Sandip Kanti Baksi, COO.

After launching brands like bugatti and TT.BAGATT in India, AstorMueller recently launched nu:beat, a brand blending fashion, music, and cultural essence. Crafted by Johanna Müller, a music enthusiast and scion of Europe's iconic Müller family, nu:beat debuted in India and is set for global expansion.

Further, AstorMueller acquired Salamander and is set to relaunch it in Europe this year before its Indian debut in FY25.

With nu:beat offering a diverse range of products across footwear, apparel, and accessories, AstorMueller plans to establish physical stores nationwide by the end of the financial year. It will initially open 8-10 offline stores in top-tier cities, alongside collaborations with MBOs like VegNonVeg and Superkicks.

AstorMueller also aims to double the offline presence of bugatti and TT.BAGATT, investing in stores spanning 1,200 - 1,500 sq ft. To enhance accessibility, the company plans to increase its presence in shop-in-shop setups across the country. By March 2025, it aims to be present in 70 SIS locations, up from the current 18.

Recognising the evolving market dynamics, AstorMueller is setting up a new manufacturing facility in South India to align with its goal of localising production. This will enable the company to shift exports from China to India, complementing existing production facilities in Agra and Rampur.