Fashion startup Styched launches new portal

Styched, a production on-demand fashion brand, has launched a new portal Styched Life which aims to be a one-stop-shop for fan-based merchandise.

The fashion startup collaborates with artists, brands, influencers, sports franchises, comics, TV shows, and charitable organisations from all walks of life and creates limited fashion merchandise. Its portfolio includes names such as Underground Authority, M-Zee Bella, Agsy, Hip Hop India, High on Dance, Diamond Comics, Amar Chitra Katha, Bengaluru Raptors and Cricket Association for the Blind in India and more.

The fashion startup, started by Soumajit Bhowmik in February last year, claims to deliver about 200 orders a day and to over 20,000 pin codes across the country. Owing to its zero inventories and production on-demand process, the company is able to deliver a much larger assortment of styles and designs, it said.