Flipkart launches app to create new entrepreneurs

Walmart-owned e-commerce firm Flipkart has launched an app called ‘Shopsy’ which it claims will help create entrepreneurs in India with zero investment.

As per Fashion Network, the app will offer users access to catalogues of a wide selection of 15 crore products offered by Flipkart sellers across fashion, beauty, among others to potential customers via popular social media and messaging apps.

Flipkart’s Shopsy model is similar to Shopify, which helps businesses set up online stores. In Shopsy, Flipkart will act as a channel between the seller and the reseller. With Shopsy, Flipkart aims to enable over 25 million online entrepreneurs by 2023 as they reap the benefits of digital commerce. Entrepreneurs now will utilize Flipkart's catalogue, established delivery networks, and infrastructure to bring reliability and speed. These benefits will help them enhance the end consumers' experience, which in turn help them grow their business, says Prakash Sikaria, Senior Vice President, Flipkart.

Flipkart has been investing heavily in India amid COVID-19 disruptions coupled with protests by traders to maintain its market dominance in the Indian e-commerce market.