Pernia’s Pop Up Shop launches new event to showcase Jayanti Reddy’s collection

Multi-brand luxury Indian fashion retailer Pernia’s Pop Up Shop has launched a dedicated pop-up shopping event at its store in Bandra, Mumbai to showcase womenswear designer Jayanti Reddy’s latest collection.

As per Fashion Network, the showcase features Jayanti Reddy’s bridal couture for the summer wedding season. A selection of ethnic wear styles is also available to shop. Customers can attend by booking an appointment ahead of time to ensure health and safety protocol can be followed.

June also saw Jayanti Reddy launch its latest couture collection with glittering lehengas, metallic details, and voluminous, ruffled blouses. With a jewel toned and champagne colour palette, the collection is a defiant, opulent response to a year of lockdowns.

Pernia’s Pop-Up Shop has also launched a sale event at its store in Banjara Hills, Hyderabad featuring over 25,000 styles from over 400 Indian designer brands. The ‘Big 2021 Blowout’ launched on Thursday and runs until July 11.