Good Earth launches new ready-to-wear handloom collection

Fashion and lifestyle brand Good Earth has launched a handloom ready-to-wear line ‘Flow’ primarily made from malkha and kala cotton.

The new collection features more western wear and fusion style pieces as well as designs suitable for work from home, perhaps one of the main clothing trends to be brought about by lockdown living.

The capsule line, made from sustainable cotton, features tailored pieces including blazers, blouses, trousers, suits, and dresses. With a neutral, white, and indigo colour palette, the collection has a thoughtful, paired-down aesthetic.

Good Earth has also recently partnered with designer UrvashiKaur to launch its womenswear line ‘Vasara’ at its flagship store in Khan Market in New Delhi. As well as its own brand, Good Earth retails a number of Indian clothing brands in its stores including Raw Mango and Pero.

Good Earth’s stores in Delhi and Mumbai are temporarily closed due to local lockdowns.

The brand’s e-commerce store is allowing orders but has halted deliveries until May 16 at the earliest due to the ongoing Covid-19 crisis.

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CREDITS: Fashion Network.