Homegrown, youth-centric open footwear brand Solethreads aims to become a Rs 300-crore fast fashion ‘open footwear’ brand in the next three years, says a Financial Express report. The brand has revamped its own D2C (direct to customer) website. On its own website, the brand touched a revenue of Rs 50,000 per day, within 10 days of launching its D2C marketing campaigns, says Sumant Kakaria, Co-founder and CEO. Its design aesthetic and product innovation ensuring that customers turning to it for out-of-home use, and occasion led buying.
In the offline retail space, Solethreads plans to expand across the latter’s network of stores. Based on its recent pilot tests across various international platforms, the brand aims to soon go global.
Founded in November 2018, Solethreads offers phylon molded technology, squishy technology and its patented Synturf technology under its umbrella. It has more than 30 design patents and has some new-age innovation in the pipeline, both in the product such as DIY designs, as well as its business model such as personalized footwear. The company has an in-house designing and R&D team that focuses on innovation and global trend spotting that connect with the youth.
Being a tech-savvy brand, Solethreads has also partnered with tech solution partners that have helped it achieve its current scale and prepare for future growth, says Kakaria. These include Glaucus for smart inventory management, Paxcom for e-commerce analytics and channel intelligence, Shoptimize for AI-based performance marketing and Vinculum for omni-channel integration. It also has strategic alignments with leading platforms Amazon, Myntra and Flipkart.
