Reliance Brands’multi-brand concept store, The White Crow has opened its third store in the country at Banjara Hills in Hyderabad. According to the Hindu Business Line, the retailer already has two stores in Ahmedabad and Chandigarh.
The multi-brand store in Hyderabad is spread across 10,600 sqft on two levels, with 9,500 sqft of retail space with 1,100 sq. ft. of cafe space. The store offers a unique curation of brands such as ErmenegildoZegna, Salvatore Ferragamo, Canali, Paul Smith, Brooks Brothers, Steve Madden, Armani Exchange, Coach, Kate Spade, Scotch & Soda, SuperDry, etc.
The products are further divided under the fashion and lifestyle categories, including casual wear, formal wear, customisation section, fragrance library, handbags and shoes, collectibles, luggage and tableware. The space is complete with a stunning lounge area to encourage engagement and interaction amongst visitors, according to a statement.
Reliance Brands (RBL) is part of Reliance Industries that began operations in 2007 to develop the premium to luxury segment. RBL today operates 784 doors, split into 438 mono-brand stores and 346 shop-in-shops in India.
