Anita Dongre launches new campaign for occasion wear collection

30 July 2022, Mumbai:

Designer Anita Dongre launched a new campaign for her eponymous brand’s new occasion wear collection’ Homage.

The campaign was launched in collaboration with a group of women from an array of backgrounds.

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The campaign features Dongre’s signature opulent traditional wear worn by lawyer Serena Jethmalani, musician TianaTaraporvala, scientist and skincare entrepreneur Sara Tendulkar, arts specialist Rhea Kuruvilla, and influencer AlaviaaJaaferi.

The designer worked with master artisans to recreate quintessential motifs in an array of crafts and color and shot this against the beautiful backdrop of Six Senses Fort Barwara, a 14th-century fort sensitively restored through significant conservation efforts. The design of Six Senses Fort Barwara in Rajasthan reinterprets the gracious and regal ambiance of a bygone era dating back 700 years.”

The collection celebrates heritage craft techniques including Bandhini and Benarasi with glittering lehengas in rich jewel tones.

The model muses could customise their look, to highlight a service the brand offers, and musician TianaTaraporvala chose to have “Believe in Miracles” embroidered on the waistband of her lehenga.

(Fashion Network report)

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