MyDesignation ventures out of Kerala; launches debut store in Bengaluru

12 August 2025, Mumbai 

A popular fashion and lifestyle brand from Kerala, MyDesignation has reached a new milestone by opening its first store outside its home state. Located on the 100ft Road in Indiranagar, Bengaluru, a major hub for fashion in India, this fourth outlet by the brand follows its success with three existing stores in Trivandrum, Kochi, and Calicut, and marks its strategic expansion into the national market.

The new 1,500 sq. ft. store is designed with a distinctive yellow façade. The space is built to encourage a different kind of shopping experience with dynamic seating, a striking wave-like ceiling, and an open layout instead of traditional mannequins. To celebrate its new location, the brand is also offering exclusive Bengaluru-themed carry bags.

For MyDesignation, this new store is a significant next step in its growth. Bengaluru already leads the brand's online sales, and the physical store will serve as a central point to connect with the large number of digital customers in the area.

Swaroop Krishnan, Co-founder, MyDesignation, states, this launch is a ‘defining moment’ for the brand. He sees Bengaluru as an energetic fashion landscape where creativity and individuality thrive. This expansion is both a commitment to their loyal customers and a statement about where Indian retail is headed towards premium experiences and bold design, adds Krishnan.

With a track record of achieving profitability within three months of opening its existing stores, the brand aims to replicate this success in Bengaluru. To kick off the launch, the store hosted a grand opening with traditional Chendamelam music. MyDesignation was founded in 2020 as a direct-to-consumer brand focused on creating high-quality, expressive fashion at accessible prices.

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