Anny raises Rs 10 crore to expand product categories

26 July 2025, Mumbai

A burgeoning fashion tech startup, Anny has successfully raised Rs 10 crore in a pre-Series A funding round. The investment was led by early-stage venture firm Atomic Capital, marking a significant milestone for the rapidly growing company.

This newly acquired capital will be strategically deployed to expand Anny’s product categories, boost its proprietary technology stack, and strengthen both its leadership team and distribution networks. This fresh infusion of funds is expected to accelerate the startup's ambitious growth plans.

This latest funding follows an undisclosed seed funding round last year, which was led by Faad Capital, a prominent early-stage investment firm. That round also saw participation from several high-net-worth individuals (HNIs) and angel investors, underscoring early confidence in Anny's business model.

Founded in 2023 by Japjot Singh, Aveen Kaur, and Rahul Tanwar, Anny has quickly carved out a niche as an accessible luxury label tailored for modern Indian women. The startup operates on a distinctive real-time, inventory-light model, leveraging a vertically integrated supply chain. This approach allows Anny to offer globally inspired, trend-led fashion at competitive price points, minimizing waste and maximizing efficiency.

Japjot Singh, CEO, Anny, emphasizes, the company’s vertically integrated model, coupled with real-time trend responsiveness, allows it to minimize inventory risk and maximize consumer joy. With Atomic Capital’s backing, it doesn’t just scale faster, but also smarter. This investment fuels their ambition to become an over Rs 100 crore ARR (Annual Recurring Revenue) brand by next year and drive a true movement in India’s fashion-tech landscape.”

Anny attributes its remarkable eightfold increase in scale since its inception to its proprietary tech stack and responsive design process. By maintaining fast product cycles and a keen ability to anticipate and react to fashion trends in real-time, the company claims to minimize inventory risk while consistently achieving high consumer satisfaction. This blend of technology and fashion-forward agility positions ANNY as a key player in India's evolving fashion-tech ecosystem.

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